#Japan #Tokyo #byFood.com #Konnichi Hello #Multilingual Support

Transforming the Dining Experience for International Travelers

In a groundbreaking move, two innovative companies in Japan have entered a strategic partnership aimed at enriching the travel experience for international visitors. 株式会社テーブルクロス, known for its gourmet experience booking platform, byFood.com, and 株式会社こんにちハロー, a pioneer in multilingual video translation services, have officially teamed up to enhance the accessibility of Japan's culinary delights.

The Partnership's Vision

This collaboration is centered around the theme of "Food × Video × Multilingualism." The goal is to create seamless travel experiences that span from pre-arrival to post-departure. By harnessing the strengths of both companies, the partnership intends to accelerate digital transformation (DX) in the inbound tourism market.

ByFood.com, hosted by Tablecross, attracts around 400,000 monthly visitors and boasts over 10 million media impressions. While the platform had primarily focused on English content, this partnership marks a significant shift toward multilingual functionality, aiming to enhance the appeal of Japanese cuisine to a broader audience.

Konnichi Hello has developed a cutting-edge multilingual video translation service that utilizes a combination of AI and human oversight, providing unprecedented speed and cost-effectiveness compared to traditional translation methods. Through this partnership, the content on byFood.com will be translated into multiple languages, significantly bolstering the communication of vital travel information to foreign visitors.

Launching the “GO GO JAPAN” Campaign

As a first step in their collaboration, the two companies are introducing a multilingual promotional initiative called “GO GO JAPAN.” This campaign will offer a one-stop service that encompasses everything from conducting interviews to video production, translation into English and Chinese, and publishing on the website. It is designed to enhance recognition and information dissemination for travelers before their arrival.

Target Audience

The project specifically caters to foreign travelers before, during, and after their stay in Japan, aiming to smoothen their journey.

Content Details

The offering includes interview articles available in both English and Chinese, along with video translations of under one minute. To facilitate this, Japanese materials will need to be provided, adhering to specific filming guidelines.

Cost

The total project cost is set at 550,000 yen (excluding tax).

Further Information

For additional details, visit the project page at Konnichi Hello's GO GO JAPAN.

Future Prospects

Looking ahead, both companies aim to continue the drive for increased multilingual support on byFood.com. Plans include collaborative promotions through platforms like YouTube and social media, focusing on creating sustainable customer engagement throughout the travel process—before, during, and after the trip.

By leveraging multilingual video as a foundation, they will explore opportunities in cross-border e-commerce, experience bookings, and strategies to encourage repeat visits, ultimately merging tourism and technology into a powerful customer engagement platform.

Statements from Leadership

Sego Hayami, CEO of Konnichi Hello, expressed enthusiasm about the partnership, stating that it transcends video translation to develop a comprehensive multilingual media initiative. He believes it will present new, effective options for companies looking to enhance inbound strategies. He anticipates that the multilingual resources developed will provide consistent value from recognition to action in foreign travelers' journeys.

Kaoru Johō, CEO of Tablecross, emphasized the importance of overcoming language barriers to share Japan's rich culinary heritage with the world. He envisions collaborative efforts with Konnichi Hello to create impactful communications that resonate with international visitors within various tourism contexts. He expressed great optimism about innovating the tourism media landscape together.

Company Profiles

株式会社こんにちハロー

• - Location: Chuo-ku, Tokyo
• - CEO: Sego Hayami
• - Founded: March 2024
• - Business Focus: Video translation support utilizing AI and human expertise
• - Capital: 10,000,000 yen
• - Website: konnichihello.com

株式会社テーブルクロス

• - Location: Shibuya-ku, Tokyo
• - CEO: Kaoru Johō
• - Founded: June 2014
• - Business Focus: Management of the gourmet platform byFood.com aimed at the inbound market
• - Capital: 364,140,150 yen (including capital reserves)
• - Website: tablecross.com

About byFood

byFood is a platform dedicated to promoting and facilitating authentic Japanese food experiences for international travelers. On the platform, users can access cultural media in English pre-travel, book food experiences during their stay, and engage in cross-border e-commerce post-visit. Every booking made contributes to feeding children in developing countries via their “Food for Happiness” initiative, aiming to support 880,000 meals by April 2025. byFood is committed to connecting Japan and the world through food, promoting sustainable tourism while showcasing the charm of local areas.

For inquiries regarding listing on byFood.com, please access the contact page. Although this page is in English, inquiries can be submitted in Japanese.