#Japan #Tokyo #Dean Fujioka #Meiji Amino #WebCM

Unveiling the New Dimension of Beauty with Dean Fujioka

On July 1, 2025, Meiji Co., Ltd. officially launched their latest WebCM for Meiji Amino Collagen, showcasing the talented actor and musician, Dean Fujioka. The commercial, titled "Your Beauty Overflows", is designed from a woman's perspective, enhancing the viewer's sense of intimacy and connection. This innovative ad presents a realistic viewpoint that makes it feel as if Dean is right there, speaking gently to the audience.

In the ad, viewers see Dean casually sipping coffee as he playfully approaches a seated woman. His charming smile and soft words, such as "Oh, still taking Meiji Amino Collagen, huh?" immediately draw viewers in. As he notes her observation about a graph illustrating how collagen diminishes with age, the woman's initial surprise quickly transforms into understanding as she learns about the benefits of Amino Collagen. With sincere engagement, Dean smiles brightly, saying, "That's why we call it Amikora! You’ll get even prettier!" while affectionately ruffling her hair.

Dean’s behind-the-scenes interviews reveal his inspiration and dedication toward creating a genuine atmosphere. He noted how he aimed to create a strong sense of realism, making it feel like the viewer is experiencing a personal moment. This authenticity is underscored by the close proximity in body language, particularly when he tenderly pats the woman's head during the filming—a gesture designed to evoke a heartfelt response.

He humorously shared his thought process regarding the ad title, calling it "Meiji Amino Cora-Dean" after thoughtful consideration, exemplifying his relaxed yet meticulous nature during the shooting. The making-of footage also highlights his attention to detail. In a memorable scene, he sits closely beside the actress reading a book, ensuring that every nuance of their interaction feels authentic.

During the shoot, there was a light-hearted moment as staff asked Dean whether he had allergies. He responded with a smile, suggesting a shift back indoors. The atmosphere was consistently warm and relaxed, allowing for a creative and enjoyable environment.

The WebCM provides not just an advertisement but a lighthearted narrative where beauty and connection intertwine seamlessly. Bookending the scenario is Dean’s voiceover, reminding viewers that Meiji Amino Collagen is a must-have for anyone seeking beauty and vitality, assuring that this is the #1 Amino Collagen available.

About Dean Fujioka

Dean Fujioka, born in Fukushima Prefecture, began his modeling career in Hong Kong in 2004. He made his film debut in 2005 and further established his career across Asia, including Japan, where he has been active since 2011. Carrying out diverse activities, he continues to garner popularity across various platforms, including music and TV commercials. He is set to hold a solo concert at Tokyo NHK Hall on September 10.

New Campaign Details

To celebrate the launch of the new WebCM, there is a limited-time offer: a unique magnet featuring Dean Fujioka will be included with each purchase of the Amino Collagen double pack starting August 8, 2025. There will be three different pose variations available, making this a delightful promotional item for fans.

Product Summary

The Meiji Amino Collagen uses 100% fish collagen, known for its high absorbability, and is versatile enough to mix into any drink or meal. The premium version includes additional beauty-enhancing ingredients tailored for a vibrant daily life.

For more details, please visit the official Meiji Amino Collagen site here.