#United States #Salt Lake City #KNS International #Birdies #Fashion Footwear

KNS International Expands Footwear Portfolio with Birdies Acquisition

KNS International, a recognized leader in e-commerce and direct-to-consumer footwear, has recently made waves in the fashion industry by announcing the acquisition of Birdies, a modern women's footwear brand celebrated for its innovative designs and loyal consumer following. This strategic move aims to bolster KNS's presence in the competitive fashion footwear market.

Founded in 2015, Birdies has carved out a unique niche by blending luxury and comfort, creating a category of footwear that combines the ease of sneakers with the elegance of designer flats. The brand has gained popularity not only for its stylish offerings but also for its robust community of customers that includes high-profile personalities like Meghan Markle and Olivia Palermo. This acquisition allows Birdies to leverage KNS International’s extensive resources and expertise, ensuring substantial growth and expansion in the coming years.

Greg Tunney, CEO of KNS International, expressed his admiration for Birdies and its founders, Bianca Gates and Marisa Sharkey. He highlighted their direct-to-consumer approach as a key factor that resonated with women globally, allowing Birdies to outperform many other brands in the footwear category. As part of KNS's growing portfolio, Birdies is set to become a flagship brand, embodying both fashionable aesthetics and comfort.

Bianca Gates, co-founder of Birdies, shared her excitement about joining forces with KNS. She recognized that the partnership marks an important chapter for the Birdies brand, enhancing its ability to deliver stylish comfort to an even broader audience. Gates emphasized that this collaboration would ensure that Birdies remains true to its core values while expanding its market presence. The union anticipates a period of innovative growth and a stronger connection with both existing customers and new audiences.

Birdies will join other established brands under KNS International, including Journee and Taft, reflecting the company’s commitment to providing high-quality and fashionable footwear options globally. The integration of Birdies into this diversified portfolio highlights KNS's strategic vision to capture a larger share of the market and address the diverse needs of consumers.

As Birdies transitions into the KNS family, the leadership team anticipates working closely to maintain the brand's reputation while enhancing product offerings and distribution capabilities. With the backing of Centre Partners, a prominent private equity firm, KNS is poised for further investment in the areas of innovation and consumer engagement, positioning it strongly for future endeavors.

The acquisition not only strengthens KNS International’s portfolio but also reinforces the vision of creating a seamless shopping experience for customers across multiple platforms. Birdies' focus on delivering both style and comfort aligns well with KNS’s ethos of transforming the retail landscape in the footwear category.

This acquisition represents a significant milestone for both companies as they embark on a joint journey towards redefining fashion footwear, ensuring that comfort does not have to compromise style. As Birdies integrates within KNS’s operational framework, enthusiasts of the brand can expect more innovative designs and a broader range of offerings that cater to their fashion-forward lifestyle.

In conclusion, the partnership between KNS International and Birdies signals a promising future for all involved. With the shared commitment to innovation, quality, and consumer satisfaction, both companies are set to thrive in the ever-evolving footwear market. This acquisition can be seen not only as a strategic business move but also as an enhancement to the choices available to modern consumers who demand both style and comfort in their footwear choices.