Hugging Habits of Couples
2026-08-06 04:21:36

Couples' Hugging Habits in Japan: A Surprising Gap Between Reality and Desire

Exploring Hugging Habits Among Couples in Japan



A recent survey conducted by the Japan Romanticist Association has unveiled a surprising aspect of marital interactions ahead of “Hug Day” on August 9. The study, which involved 300 married individuals aged between 20 to 49, sheds light on the hugging habits of couples, revealing an interesting gap between what partners seek and the reality of their interactions.

Key Findings of the Survey



1. The Hugging Frequency: It was discovered that a staggering 38.3% of respondents had not hugged their spouse in over a year. When interpreting this data, it indicates that nearly four out of ten couples have not engaged in this intimate gesture throughout the entire year. In contrast, 18.7% of couples reported hugging almost daily, pointing out that while hugging can be a norm in some households, it remains an exception in many.

2. Desire for More Hugs: Interestingly, about 29.3% of survey participants expressed their longing for more hugs. While 13.0% wished for more frequent hugging and 16.3% wanted to increase the frequency slightly, these findings reveal a notable contrast between the reality of their hugging habits and their true emotional desires.

3. Impact of Parenthood on Hugging: The survey highlighted that parenthood significantly influences hugging behaviors. Approximately 17.3% of the couples indicated that the shift in their hugging habits began after they had children. This suggests a tendency for couples to prioritize their children over their emotional connection, leading to a quiet decline in affectionate gestures.

4. Gender Differences in Attitudes towards Hugging: The survey also pointed out a gender disparity in the desire for hugging. While 36.0% of men wanted to increase the frequency of hugs, only 22.7% of women felt the same. In contrast, more women (38.7%) indicated that they either wanted to decrease hugging or had reached a point where they didn’t want it anymore, compared to 24.7% of men. This reflects possible changes in relationship dynamics post-marriage and parenthood rather than a decline in the affection itself.

The Benefits of Hugging


While the survey illustrates the challenges in expressing affection, it also draws attention to existing research that highlights the importance and benefits of hugging. Studies have repeatedly shown that regular hugs can act as a buffer against stress, reduce the risk of catching colds, and promote overall well-being. For example:
  • - Research from Carnegie Mellon University in 2014 demonstrated that individuals who frequently receive hugs are less likely to get sick and experience milder symptoms when they do.
  • - Findings from the University of North Carolina indicated that people who frequently hug show lower blood pressure and heart rates, suggesting better cardiovascular health.
  • - A study by the University of Pittsburgh in 2018 revealed that a hug could mitigate negative feelings after a bad day.

Conclusion and Implications


According to Katsuaki Nabu, the president of the Japan Romanticist Association, the research results highlight an alarming trend: couples are losing precious opportunities for affection. In times that are often thought to deepen emotional bonds, such as during parenthood, hugs significantly decline. August 9th, ‘Hug Day’, should serve as a gentle reminder and a perfect excuse for couples to rediscover the joy of embracing each other. Taking just 20 seconds to hug can be a powerful way to rekindle intimacy and closeness in married relationships.

The need for hugs exists, even if opportunities to express that need are diminishing. This survey calls for awareness and action, encouraging couples to make conscious efforts to embrace and connect more often. Embrace each other this August 9th—it could be the start of revitalizing the emotional connection that every partnership deserves.


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Topics People & Culture)

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