Chipotle Celebrates Fan Creativity With New Temporary Tattoos and BOGO Deal

On Friday, June 13, Chipotle Mexican Grill will launch an exciting promotion that celebrates its fans and the vibrant tattoo culture. The brand renowned for its real ingredients is introducing 13 unique temporary flash tattoos inspired by the very elements that represent its identity. These tattoos feature iconic symbols, such as the brand's beloved black fork, the classic water cup, and the slogan 'Chipotle is my life.' The event takes place at 13 select Chipotle locations nationwide, where fans can enjoy a limited-time offer to get 'tatted' up like a Chipotle bag.

From 3:00 PM to 4:00 PM local time, fans who have any form of tattoo—permanent, temporary, or even drawn-on—will have the opportunity to participate in a special BUY-ONE-GET-ONE (BOGO) offer. This initiative comes in alignment with the tattoo community's celebration of Friday the 13th, a day when many seek out affordable tattoo options at their local shops. By offering fans the chance to flaunt their temporaries, Chipotle is honoring its superfans who showcase their love for the brand through body art.

Chipotle’s marketing guru, Stephanie Perdue, highlighted the importance of this initiative, stating, 'On the biggest day of the year for tattoos, we are honoring our bold superfans who have artwork reminiscent of the designs on Chipotle's takeout bags.' For those who might not be ready for a permanent tattoo, this promotional event presents a fun and creative avenue to express their Chipotle enthusiasm.

The promotion will be available at 13 targeted locations, including major cities such as Atlanta, Chicago, New York, and San Francisco. Temporary tattoo sheets will be included with in-restaurant orders during the promotional hour while supplies last. Fans eager for their chance to grab the limited edition designs should plan to arrive early since these tattoos are only available with the purchase of a regular-price entrée.

The 'Tatted Like A Chipotle Bag' phrase originated during a popular halftime performance at the men's professional football championship in 2019. Social media exploded with comparisons of the singer's tattoos to Chipotle's to-go bag designs, leading to the fun and quirky catchphrase that many still embrace today. Since then, fans have taken to showcasing their tattoo creativity, often incorporating a blend of their personal tastes with their admiration for Chipotle.

Chipotle has a rich history of launching fan-inspired products, adding a unique touch to its brand identity. In 2023, they introduced the 'Car Napkin Holder' for those who love to keep extra napkins handy. Most recently, they debuted the 'Extra Fork Collection' in recognition of fork-loving fans. These promotional efforts not only celebrate the brand's community but also reflect its commitment to engaging with customers on deeper, more personal levels.

As fans gear up for this event, they should remember that participating in the BOGO promotion at Chipotle requires showing off their tattoos—be they real ink or temporary. This initiative encourages creativity within the community while rewarding loyal customers with tasty deals. Chipotle continues to cultivate a better world through its delicious food offerings and innovative marketing strategies, aiming to create memorable experiences for its fans. This tattoo-centric event is another spectacular way for the brand to reinforce its connection with customers in a memorable and fun manner. Join the excitement on June 13 and immerse yourself in the unique blend of tattoo art and Chipotle fandom!