MINISO Group Reports Impressive Revenue Growth and Expands Store Network in March Quarter 2026
MINISO Group Reports Impressive Revenue Growth and Expands Store Network in March Quarter 2026
MINISO Group Holding Limited, a prominent global retailer known for trendy lifestyle products, announced its unaudited financial results for the quarter ending March 31, 2026. The company has shown remarkable growth and resilience in its operations, boasting an impressive revenue increase of 28.5% year-over-year (YoY), reaching approximately RMB 5.688 billion (about USD 824.6 million).
Key Financial Highlights
The financial results for Q1 2026 reveal a significant boost in multiple areas for MINISO:
- - Revenue: Grew to RMB 5,688 million from RMB 4,427 million, marking a 28.5% increase YoY.
- - Gross Profit: Increased to RMB 2,464 million, representing a 25.8% growth.
- - Operating Profit: Surged by 114.3% YoY to RMB 1,521 million, with an impressive operating margin of 26.7%.
- - Net Profit for the Period: Exploded by 199.7% YoY to RMB 1,248 million, indicating a net profit margin of 21.9%.
The company also achieved a substantial increase in its adjusted net profit, with notable operational growth excluding foreign exchange effects. Adjusted net profit grew by 8.1% YoY to RMB 633 million, indicating a steady performance from the core operations of the business.
Store Network Expansion
As of the end of March 2026, MINISO boasted a total of 8,565 stores, marking a net increase of 797 stores YoY. The brand's expansion strategy has proven successful, particularly in overseas markets, where approximately 56% of new stores were established. The MINISO brand alone accounted for 8,210 stores, contributing significantly to the revenue generated during the quarter.
Breakdown of Store Count
- - Chinese Mainland: 4,593 stores, a rise of 318 stores YoY.
- - Overseas Markets: 3,617 stores, marking a 404-store increase YoY.
- - TOP TOY Brand: Grew to 355 stores, seeing a 75-store increase YoY.
Management Insights
Chairman and CEO Guofu Ye expressed his satisfaction with the results, emphasizing that MINISO's growth momentum is a testament to the company's operational strategy, which focuses on local talent integration, tailored product offerings, and continuous optimization of regional execution. He highlighted the revenue growth of 29.6% YoY from the Chinese mainland, indicating sustained consumer interest.
Ye's commitment to increasing his stake in the company reflects his confidence in MINISO's potential, as he announced intentions for share purchases, emphasizing the undervaluation of the stock in light of the company’s performance.
CFO Eason Zhang echoed this optimism, highlighting the strength within the company's market share, operational excellence, and effective management strategies that have led to constant growth.
Future Directions
Looking towards the future, the company plans to continue its globalization and IP development strategies, enhancing product optimization while expanding its store network. MINISO aims to leverage its diverse portfolio to drive sustainable growth in the coming quarters.
Conclusion
The results from MINISO for the March quarter 2026 showcase a company that is not just surviving but thriving in a competitive retail landscape. With continued growth in revenue and an expanding global presence, MINISO is well-positioned for future success, maintaining its commitment to delivering quality products at affordable prices. The strategic expansion combined with a powerful brand presence solidifies MINISO’s approach to dominating both domestic and international markets.
Topics Consumer Products & Retail）
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