Jamba Celebrates Summer with Trend-Inspired Bundles Tailored for Gen Z and Millennials

Jamba Celebrates Summer with Trend-Inspired Bundles

This summer, Jamba, a key brand under the GoTo Foods platform, recognizes a cultural trend: Gen Z and millennials are not just enjoying summer—they're actively curating their experiences. With popular personas like the 'Tomato Girl' and 'Pilates Princess' influencing everything from lifestyle choices to beverage selections, Jamba aims to elevate this summer season with a distinct flair.

Understanding the Trend

As summer approaches, many young consumers gravitate towards unique identities that shape their choices. The brand's innovative approach combines market research with vibrant storytelling, resulting in four new limited-edition summer bundles that reflect the increasingly intentional and personalized experiences sought by today's consumers. After surveying nearly 2,000 Gen Z and millennial participants, Jamba crafted these special offerings to resonate widely with varied lifestyle personas, such as the 'Tomato Girl', 'Pilates Princess', 'Coastal Cowgirl', and 'Grandmacore'.

Insights Behind the Offerings

Kate Morgan, Vice President of Marketing at Jamba, stated, "Today's consumers are harnessing fun and viral personas to shape their summer narratives. Our new limited-time bundles aim to celebrate these identities with flavors that mirror the experiences Gen Z and millennials yearn for. We want our fans to express their brightest selves all season long."

Morning Market Bundle

Geared for the 'Tomato Girl', this bundle includes a refreshing Greens Ginger Smoothie paired with a sourdough parmesan Savory Pretzel. This combination appeals particularly to the 23% of 'Tomato Girls' who love sharing their food experiences on social media, making them perfect for aesthetic culinary moments. The flavors embody garden-inspired freshness, resonating with the 33% who favor bright and juicy options.

Sculpt & Sip Bundle

Inspired by the active 'Pilates Princess', this bundle features a Berry Brown Sugar Oatmeal Bowl complemented by a Protein Berry Workout Smoothie. This selection is crafted to boost energy before or after a workout, aligning with the lifestyle of 23% of Pilates enthusiasts who prefer clean and health-conscious choices.

Breezy Bundle

Tailored for the sun-loving 'Coastal Cowgirl', the Breezy Bundle offers a Watermelon Bowl Smoothie combined with Strawberry Watermelon Lemonade Over Ice, capturing the essence of summer pool days and vibrant flavors enjoyed by this persona.

Cozy Core Bundle

With 'Grandmacore' being the most identified persona among respondents—35% resonating with cozy and comforting flavors—this bundle features a Peach Perfection Smoothie paired with a waffle, ensuring a delightful indulgence that feels like a warm embrace.

Limited-Time Availability

From July 28 through August 31, these limited-time bundles will be available at Jamba outlets nationwide while supplies last. Whether individuals wish to channel their inner persona or simply enjoy a delicious treat, Jamba's latest offerings promise to enhance the summer experience.

In a world where personalization and enjoyability are paramount, Jamba's approach marks a significant step in brand engagement and consumer interaction. To learn more about these exciting bundles, visit jamba.com or connect with Jamba on TikTok, Instagram, X, and Facebook.

About Jamba

Founded in 1990, Jamba® is a renowned global lifestyle brand known for its fresh fruit and vegetable smoothies, vibrant bowls, and wellness shots. As of March 30, 2025, Jamba has over 770 locations across 34 U.S. states and has expanded to countries such as South Korea, the Philippines, and Australia. To explore special offers, join Jamba rewards today.