#USA #Hisense #Las Vegas #Consumer Electronics #CES 2026

Hisense Launches Vision of 'Innovation for a Brighter Life' at CES 2026

On January 6, 2026, Hisense, a prominent name in the world of consumer electronics and home appliances, held a significant press conference at CES 2026, focusing on its vision of 'Innovation for a Brighter Life.' This theme accentuates the brand's commitment to enhancing user experiences through natural color representation, healthier viewing options, and intelligent product offerings.

Hisense has positioned itself as a major player in the consumer electronics sector, achieving rapid growth and expanding its reach to over 160 countries. Notably, it holds the top global position in the TV segment for screens measuring 100 inches and above, as well as leading the market in the laser TV category. As highlighted by Kantar BrandZTM, Hisense has consistently ranked among the top ten brands in its category for nine consecutive years, exemplifying its strength in building brand trust and recognition on a global scale.

At CES 2025, Hisense was lauded with over 50 international awards, underscoring its leadership in large display technologies and smart home innovations. The brand continues to build on this momentum with its introduction of the Hisense Elite Collection, officially supporting the FIFA World Cup 2026™ for the third consecutive event. This collection signifies not only a series of products but also embodies the brand's growing global presence as it connects fans during one of the world's most prestigious sporting events.

One of the remarkable highlights was the unveiling of the RGB MiniLED evo technology. This groundbreaking development marks a significant evolution in the RGB MiniLED technology landscape. Hisense has redefined the structural collaboration of light sources, control systems, and algorithms, introducing a fourth light-emitting diode in Sky Blue-Cyan coloring, a first in the industry. With color performance reaching up to 110% of the BT.2020 standard and featuring a 134-bit color control, the RGB MiniLED evo promises more accurate color reproduction and superior viewing comfort, while maintaining energy efficiency. This technology is foundational to the flagship 116UXS RGB MiniLED TV, representing the pinnacle of Hisense's current offerings.

Beyond hardware, Hisense has also made strides in enhancing its ecosystem of smart displays. Starting January 1, 2026, the VIDAA OS will be upgraded to an integrated platform designed for content curation, AI services, and connectivity of household devices.

Emphasizing the mantra 'Innovation for a Brighter Life,' Hisense demonstrates how technology can be seamlessly integrated into daily use, enhancing visual experiences, boosting everyday comfort, and fostering a connected lifestyle at home.

Established in 1969, Hisense has evolved into a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. The company specializes in delivering high-quality multimedia products, household appliances, and intelligent IT solutions. Hisense's innovations, particularly in the RGB MiniLED technology, are paving the path for the next generation of advancements in the consumer electronics sector. As an official sponsor of the FIFA World Cup 2026™, Hisense dedicates itself to global sporting partnerships, enabling it to reach audiences worldwide with innovative technology designed for everyday use and enjoyment.