#Japan #Tokyo #Matcha #SHOGUN #Hojicha

SHOGUN Launches Delicious Hojicha Powder

In an exciting development for tea enthusiasts, SHOGUN has introduced its newest product: Hojicha Powder. Produced by Train Co., Ltd., based in Shibuya, Tokyo, this product has quickly gained traction, especially among inbound tourists. Since its debut in April, the Hojicha Powder has generated over 100 million yen in sales by November exclusively at Loft stores, making it the top-selling single item in the Loft chain.

With its effortless preparation, the new Hojicha Powder allows anyone, even those unfamiliar with Japanese cuisine, to enjoy a rich tea experience with just a simple dissolution in hot water. Made from 100% tea leaves, it boasts a deep roasted flavor that delights the palate.

Collaboration with Chenshasou

The SHOGUN brand collaborates with Chenshasou, a long-standing tea shop in Matsue, Shimane Prefecture, renowned for its quality tea products. This partnership ensures that only the finest Japanese-grown tea leaves are used in the creation of their Hojicha Powder. The vibrant, modern packaging stands out even in a competitive market, making it not just a beverage but also a visually appealing product that shines on social media.

Product Range

The Hojicha Powder is just one part of a diverse product line, which also includes:

• - Organic Uji Matcha Byakko: This rare organic matcha is finely ground and retails for 2,484 yen.
• - Uji Matcha Shishi for Tea Ceremonies: A premium Uji matcha suitable for traditional tea ceremonies, priced at 3,456 yen.
• - Uji Matcha Ryujin with Gold Leaf: A luxurious blend of fine Uji matcha with gold leaf, perfect for special occasions, available for 4,968 yen.
• - Uji First Harvest Matcha Raijin: Made from high-quality first harvest tea leaves, this matcha is priced at 6,264 yen.
• - Super Premium Aged Uji Matcha Phoenix: An exceptional offering, taking meticulous care during the aging process, costs 10,800 yen.

A Legacy of Quality

Founded in 1939, Chenshasou has become a beloved brand in Matsue, a region celebrated for its tea culture. For over 80 years, the shop has been committed to producing safe and reliable Japanese tea, pioneering products such as matcha-blended sencha. The dedication to quality is evident in every product they offer.

As SHOGUN continues to expand its line of teas, the Hojicha Powder stands out not just as a beverage but as a testament to Japan’s rich tea culture and craftsmanship. Available for purchase at Loft locations nationwide as well as at Bic Camera stores, the product is part of a broader trend of traditional teas making their mark on the global stage. Enjoying authentic Japanese teas has never been easier or more aesthetically pleasing than with SHOGUN's latest offerings.