Milk50™: Revolutionizing the Dairy Experience with 50-Calorie Nutrient-Rich Milk

A New Player in the Dairy Aisle: Milk50™

Dairy Farmers of America (DFA) has unveiled an innovative product set to transform the dairy market: Milk50™. This first-of-its-kind real dairy milk contains only 50 calories per serving and boasts significantly lower sugar content—75% less than traditional fat-free skim milk. Ideal for health-conscious consumers, Milk50 provides the nourishment and taste expected from dairy, without the downsides of many plant-based alternatives.

Nutritional Powerhouse

Milk50™ stands out with its impressive nutritional profile. Each serving delivers 9 grams of protein, which is considerably more than typical plant-based milk alternatives, such as almond and oat beverages that generally contain only 1-2 grams of protein. In addition to protein, Milk50™ offers an excellent source of calcium (20% Daily Value), along with essential vitamins D (10%) and A (15%). Notably, these nutrients are present without any artificial flavors or colors, setting Milk50 apart from many other products in the market.

A Response to Consumer Needs

DFA’s Chief Marketing Officer, Rachel Kyllo, emphasizes that Milk50 responds directly to consumer concerns regarding calories and sugar intake. Many individuals seeking healthier options turned to plant-based alternatives but were met with disappointment regarding taste and nutrition. Kyllo states, “Now they don’t have to settle for less,” highlighting Milk50™ as a solution that maintains flavor while reducing calories.

As societal trends shift, a significant national study shows that 58% of adults are welcoming dairy back into their diets, dissatisfied with the taste and processing of plant-based options. These findings suggest a growing appreciation for the unique taste and capabilities of real dairy milk, which many find superior in flavor, texture, and overall ingredient quality compared to plant-based counterparts.

The Technology Behind Milk50™

What makes Milk50™ so unique is the advanced ultra-filtration technology employed to remove sugar while preserving protein content. This process permits the creation of a rich, creamy milk experience while keeping calories to a minimum. With innovative sweeteners like allulose, which has just 0.4 calories per gram, Milk50™ achieves a desirable flavor without the excessive calories typically found in sweetened beverages.

The creative flavors available in Milk50™ include original, chocolate, and vanilla, catering to diverse consumer preferences. These flavors will launch in 48-ounce plastic bottles at Target and various West Coast retailers, including Walmart and Albertsons, with a suggested retail price of $4.49.

A Commitment to Dairy Quality

DFA, a farmer-owned cooperative, aims to connect consumers with their farming roots while providing high-quality nutritional dairy products. Their dedication to sustainability and innovation reflects their commitment to both farmers and consumers alike. With Milk50™, DFA not only introduces a product filled with essential nutrients but also promotes better health choices.

As consumers navigate the dairy aisle, Milk50™ stands as a testament to what modern dairy can offer—providing the nutrition and taste that many are seeking in today’s health-conscious market. Milk50™ is redefining the dairy experience by introducing a product that checks all the boxes: delicious, nutritious, and satisfying.

For further information, visit Milk50.com.