#United States #Scottsdale #Inc. 5000 #Supra Human #John Madsen

Supra Human: Leading the Charge in Online Fitness

In a significant achievement, Supra Human, the innovative online fitness and performance coaching company, has been recognized in the 2025 Inc. 5000 list. This accolade puts the company among the fastest-growing private enterprises in the United States, lauded for its fruitful leap into the fitness industry. Founded by NFL veteran John Madsen and his wife, former Emmy-nominated journalist Nineveh Madsen, this company is reshaping how fitness coaching is perceived and delivered.

Transformation and Growth

Established with a vision to optimize fitness for executives and entrepreneurs, Supra Human has swiftly garnered attention and impressive results. With projected revenues of $52 million for this year alone—doubling from $25 million in 2024—the company has helped over 10,000 clients transform their health and fitness. As John Madsen notes, "Elite physical fitness is the gateway drug to elite performance," which underlines the company's mission to bolster not just fitness but overall professional performance for its clients.

The growth trajectory of Supra Human reflects the successful blend of John’s deep knowledge from his athletic career and Nineveh's adeptness in tech and media. This unique combination creates an exceptional coaching environment that is both innovative and deeply supportive. Clients experience firsthand the integrated approach that fuses elite athletic performance with advanced technological insights, ensuring lasting transformations.

The Supra Human Experience

The Madsens are not merely building a coaching company; they are constructing a holistic platform. According to Nineveh, every strategic choice—be it related to technology, team dynamics, or client interactions—is meticulously crafted to ensure sustainable growth globally. This emphasis on a strategic foundation sets them apart in an industry often rife with quick fixes and superficial results.

Beyond its current successes, Supra Human is gearing up to launch a proprietary tech platform designed for coaching, community engagement, and real-time performance monitoring, which will elevate the personalized coaching experience to new heights. This innovation is anticipated to further disrupt the traditional models of fitness coaching.

Unparalleled Results

Supra Human has positioned itself as a catalyst for substantial physical transformations among high-performing individuals. The company prides itself on delivering tailored experiences led by some of the industry's finest coaches. From specialized accountability measures to expert guidance, the results speak volumes, with clients like T. Greef sharing their personal success stories of losing weight and gaining energy and performance in their professional lives.

Industry Recognition

The Inc. 5000 list is a hallmark of acknowledgment among American businesses, with prominent past honorees like Patagonia and Under Armour. Rankings are based on three-year revenue growth, highlighting innovation and market impact—a testimony to Supra Human's tenacity and strategic vision in the dense landscape of health and wellness.

The Future is Bright

As Supra Human continues to scale and leverage its dual expertise, it remains on course to redefine the standards of fitness coaching. With consistent recognition and a growing clientele, the company is not just participating in the fitness industry; it is poised to become a leading force. The upcoming SHX Supra Human Xperience, a summit for elite performers slated for October 2025 in Nashville, will further exemplify their commitment to excellence and innovation.

In conclusion, Supra Human's recent recognition on the 2025 Inc. 5000 list is not just an accolade, but a reflection of its relentless ambition to revolutionize the fitness coaching space. With a strong focus on client success and an integrative approach to health optimization, Supra Human is undoubtedly one to watch in the coming years.