SNIDEL x ASICS Sneakers
2026-01-28 03:56:23

SNIDEL Unveils Exclusive ASICS GEL-NYC RGD Collaboration for Fashion-Forward Sneakers

SNIDEL x ASICS: A Fashion Collaboration Unveiled



In a vibrant intersection of athleticism and style, SNIDEL, a women's fashion brand operated by Mash Style Lab, has announced an exciting collaboration with the globally recognized sports brand ASICS. The spotlight is on the popular GEL-NYC RGD model, specially tailored into an exclusive color option that captures the essence of modern street fashion.

Scheduled for release on January 28th at 12:00 PM, fashion enthusiasts can purchase this limited edition sneaker on SNIDEL's official online store and through the USAGI ONLINE department store. The collaboration not only promises to elevate running styles but brings a refreshing aesthetic twist that resonates with today’s fashion trends.

Stylish Features and Design


The GEL-NYC RGD sneaker is well-known for its foundation in running while being updated with contemporary design elements. The new iteration features a stunning combination of metallic silver and soft, neutral ivory. The intriguing interplay of glossy texture and mesh detailing enhances the shoe's dimensionality, creating a visual story that is hard to ignore.

Adding a unique flair, the heel showcases a subtle yellow print of the word 'GEL', accentuating the materials used without overpowering the overall appearance. It’s a pair that beautifully balances functional technology with fashion, appealing to women who appreciate both comfort and elegance in their footwear.

The midsole is equipped with ASICS's patented GEL technology, offering exceptional cushioning and shock absorption, vital for both everyday wear and athletic activities. This ingenious blend of functionality and style defines the sneaker's appeal, showcasing a perfect marriage of art and athletics.

Availability and Pricing


Retailing at ¥20,900 (inclusive of tax), the SNIDEL x ASICS collaboration sneaker will be available in sizes ranging from 22.5 to 25 cm. The official launch across all SNIDEL stores is on January 28th, and the product will be made available online starting at 10:00 AM. Don’t miss the chance to secure a piece of this fashion-forward collaboration!

  • - Release Date: January 28 (Wednesday)
  • - Where to Buy:
- SNIDEL Official Online Store
- USAGI ONLINE
- [MASH STORE App]

About SNIDEL


SNIDEL made its debut on April 9, 2005, driven by a vision that blends street culture with elegance. The brand aims to deliver unique styling that stands apart from prevailing trends. With a focus on meticulous detail and flattering silhouettes for women, SNIDEL serves as a global brand catering to the fashion needs of all women who love clothing.

As of April 15, SNIDEL boasts 38 stores in Japan, 45 in China, and several others worldwide, including locations in Hong Kong, Taiwan, New York, Thailand, and the Philippines, totaling 94 stores. For anyone interested in the latest trends in women’s fashion, visiting the SNIDEL official online store or their Instagram page would surely offer inspiration.


Get ready to step out in style with this exclusive collaboration that showcases the best of both worlds!


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Topics Consumer Products & Retail)

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