McDonald's Shamrock Shake Returns to Support RMHC with Uncle O'Grimacey
As the calendar turns to February each year, fans of McDonald's eagerly anticipate the return of the iconic Shamrock Shake. This beloved seasonal treat is not just a delicious drink; it's also a vehicle for charitable giving. Starting February 10, McDonald’s will donate 25 cents from every Shamrock Shake sold at participating locations across the United States to Ronald McDonald House Charities (RMHC). The campaign aims to raise $5 million, which could fund approximately 50,000 overnight stays for families in need.
This year’s product launch comes with a heartwarming twist: the reunion of two cherished characters from the McDonaldland universe, Grimace and his Uncle O'Grimacey. For the first time in decades, Uncle O'Grimacey sets off to meet Grimace after discovering the original Shamrock Shake recipe. This joyful reunion helps to celebrate RMHC's 50 years of service, emphasizing the importance of keeping families together during difficult times.
Uncle O'Grimacey's journey originates from Sham Rock, Ireland, and he is intent on spreading Shamrock cheer across the nation. As he travels, he encourages McDonald's customers to enjoy a Shamrock Shake not only for its refreshing minty flavor, but also for the substantial impact each purchase has on families facing medical crises.
In addition to enjoying the Shamrock Shake, fans can purchase exclusive Uncle O'Grimacey merchandise, including t-shirts, baseball caps, and crewnecks, available for pre-sale through McDonald's online store, goldenarchesunlimited.com. A portion of the profits from this merchandise will also be donated to RMHC, amplifying the fundraising efforts.
"Our fans eagerly await the Shamrock Shake each year. We are thrilled that proceeds from this minty-flavored treat will aid RMHC in keeping families together," said Joy Silmon, a McDonald’s franchisee. She highlighted how integral family values are to McDonald's ethos, and how this campaign embodies that spirit.
The origins of RMHC date back over 50 years to a collaboration between Philadelphia Eagles’ players, local community members, and McDonald's franchisees—all of whom shared the vision of providing support for families with ill children. Since then, McDonald's and its franchisees have contributed over $1 billion to RMHC, demonstrating their commitment to helping families during their toughest times.
Michael Gonda, North America’s Chief Impact Officer at McDonald's, stated, "This Shamrock Shake Season, with a little extra cheer from the Grimace family, we’re reminded that the most precious gift is being close to those you love."
For anyone wanting to get involved, McDonald's encourages customers to stop by their local restaurant to round up their bill for RMHC donations or visit the RMHC website to learn more about volunteer opportunities.
The Shamrock Season is not just a promotional event; it's a celebration of community values and shared experiences. So grab a Shamrock Shake, don your Uncle O'Grimacey merch, and join in supporting RMHC and its mission of keeping families together during challenging times. Follow @McDonalds and @RMHC on social media to keep up with Uncle O'Grimacey's journey this Shamrock season.
This year’s product launch comes with a heartwarming twist: the reunion of two cherished characters from the McDonaldland universe, Grimace and his Uncle O'Grimacey. For the first time in decades, Uncle O'Grimacey sets off to meet Grimace after discovering the original Shamrock Shake recipe. This joyful reunion helps to celebrate RMHC's 50 years of service, emphasizing the importance of keeping families together during difficult times.
Uncle O'Grimacey's journey originates from Sham Rock, Ireland, and he is intent on spreading Shamrock cheer across the nation. As he travels, he encourages McDonald's customers to enjoy a Shamrock Shake not only for its refreshing minty flavor, but also for the substantial impact each purchase has on families facing medical crises.
In addition to enjoying the Shamrock Shake, fans can purchase exclusive Uncle O'Grimacey merchandise, including t-shirts, baseball caps, and crewnecks, available for pre-sale through McDonald's online store, goldenarchesunlimited.com. A portion of the profits from this merchandise will also be donated to RMHC, amplifying the fundraising efforts.
"Our fans eagerly await the Shamrock Shake each year. We are thrilled that proceeds from this minty-flavored treat will aid RMHC in keeping families together," said Joy Silmon, a McDonald’s franchisee. She highlighted how integral family values are to McDonald's ethos, and how this campaign embodies that spirit.
The origins of RMHC date back over 50 years to a collaboration between Philadelphia Eagles’ players, local community members, and McDonald's franchisees—all of whom shared the vision of providing support for families with ill children. Since then, McDonald's and its franchisees have contributed over $1 billion to RMHC, demonstrating their commitment to helping families during their toughest times.
Michael Gonda, North America’s Chief Impact Officer at McDonald's, stated, "This Shamrock Shake Season, with a little extra cheer from the Grimace family, we’re reminded that the most precious gift is being close to those you love."
For anyone wanting to get involved, McDonald's encourages customers to stop by their local restaurant to round up their bill for RMHC donations or visit the RMHC website to learn more about volunteer opportunities.
The Shamrock Season is not just a promotional event; it's a celebration of community values and shared experiences. So grab a Shamrock Shake, don your Uncle O'Grimacey merch, and join in supporting RMHC and its mission of keeping families together during challenging times. Follow @McDonalds and @RMHC on social media to keep up with Uncle O'Grimacey's journey this Shamrock season.
Topics Consumer Products & Retail）
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