#Japan #pop culture #Infolens #Chuo, Tokyo #Fanattik

InfoLens Becomes Exclusive Distributor for Fanattik in Japan

InfoLens Corporation, headquartered in Chuo, Tokyo, has proudly announced its new role as the exclusive distributor for the UK-based licensed gift brand, Fanattik. This partnership marks a significant step forward in the company’s mission to bridge global entertainment brands with Japanese fans. Under the leadership of CEO Hiroshi Yasukawa, InfoLens is set to expand its offerings in the pop culture merchandise sector.

Fanattik, led by CEO Anthony Marks, is renowned for its innovative collectible products, ranging from video game memorabilia to home décor items. The two companies have established a working relationship over the years, and this new agreement represents a natural progression to strengthen their collaboration further. This partnership will allow InfoLens to bring Fanattik’s captivating collectibles to the Japanese market, catering to the demands of local fans who crave quality products reflective of their entertainment passions.

Anthony Marks expressed enthusiasm for the partnership, stating, “We have enjoyed working with the InfoLens team, and this new agreement takes things to the next level. Their understanding of the Japanese pop culture market is second to none, and we are excited to build on the success we have already seen together.” His confidence in InfoLens’s capabilities speaks volumes of the potential this collaboration holds.

Hiroshi Yasukawa, CEO of InfoLens, echoed these sentiments, acknowledging the reliable foundation the two teams have built over the years. He stated, “This exclusive partnership is a natural evolution of the trust and collaboration we have established with the Fanattik team. Their sincere dedication to crafting their products and deep respect for the brands they handle resonate strongly with the quality and worldviews that Japanese fans seek. I look forward to delivering Fanattik products to many more fans in Japan and creating new value together.”

Background of the Partnership

InfoLens has been a vital player in connecting global entertainment brands with audiences in Japan, dedicating itself to creating touchpoints between fans and licensed products through engaging experiences. With this new partnership, InfoLens aims to enhance its product offerings by introducing Fanattik’s appealing collectibles to the Japanese market, enriching the product experience for fans.

This venture is equally significant for Fanattik, as it solidifies their presence and expansion strategy in the Japanese market, an essential step for future success. The collaboration is characterized by a shared commitment to quality and a passion for creating products that will delight fans.

Featured Products

Among the exciting range of items that InfoLens will be distributing are:

• - Five Nights at Freddy's Bottle Opener
• - Five Nights at Freddy's Mega Pizzaplex Tapestry
• - Fallout Pen Stand
• - Fallout Pip-Boy Lenticular Ingot featuring the Mysterious Stranger (Serial Number Included)
• - SILENT HILL Lobby the Rabbit Pin Badge (Serial Number Included)
• - Cyberpunk 2077 V Bullet Necklace (Serial Number Included)

Note that some items may not be available for immediate sale.

About Fanattik

Established nearly two decades ago, Fanattik is a multi-award-winning gift company recognized for its collaborative efforts with licensors and retailers. The company's creative team has earned a place among the top 100 in the global licensing industry. CEO Anthony Marks has received prestigious accolades such as the Great British Entrepreneur of the Year and Design Champion in 2025.

Fanattik’s products have consistently been celebrated, winning various awards in the USA and earning nominations for Gift of the Year in the UK. As a trusted licensing partner for many leading film and video game studios—including Netflix, Mattel, Microsoft, and Capcom—Fanattik’s treasures can be found in prominent retail locations like Hamleys in Dubai and Target in the USA.

For more information, visit the official Fanattik website: Fanattik Official Site

About InfoLens

InfoLens Corporation specializes in distributing officially licensed goods from globally popular entertainment franchises. With approximately 500 product types in its catalog, the company engages in wholesale distribution to retail chains and operates an online and direct store.

• - Company Overview:

- Name: InfoLens Corporation
- CEO: Hiroshi Yasukawa
- Headquarters: 1-12-11 Minato, Chuo, Tokyo 104-0043, Japan
- Established: October 2018
- Business Scope: Import, wholesale, and retail of entertainment-related products
- URL: InfoLens Official Site