Brangista Establishes Local Subsidiary in Hong Kong to Expand E-Commerce

Brangista Establishes Local Subsidiary in Hong Kong

Brangista Co., Ltd., headquartered in Shibuya, Tokyo, has announced the establishment of its second overseas subsidiary, Brangista Hong Kong LIMITED, with the key objective of leveraging TikTok Shop to sell Japanese products across Asia. This strategic move provides Brangista with a substantial foothold in one of the largest e-commerce markets globally, enhancing its capacity to support Japanese businesses.

The newly established Hong Kong subsidiary serves as a pivotal hub linking Japan and a diverse clientele in Asia, including rapidly growing markets like Vietnam, Thailand, and the Philippines. Set up in July, this local entity aims to tap into a significant opportunity presented by TikTok Shop, which is forecasted to reach an e-commerce market size of approximately $33.2 billion by 2024.

With over 60% of global e-commerce occurring in Asia, the appeal of mobile shopping aligns seamlessly with the functionality of TikTok Shop, making it an ideal platform for showcasing Japanese products. The segment's rapid growth has prompted Brangista to intensify its efforts in the region following the platform's introduction in Japan in June 2024.

Brangista has a solid track record founded on more than 20 years of e-commerce experience, offering comprehensive services such as cross-border e-commerce support, logistics, inventory management, and more. Their expertise has gained recognition, leading to their certification as a TikTok Shop Partner.

The company's international expansion began in 2017 with a subsidiary in Taiwan. In 2024, they plan to make an investment in H.H. GALAXY Co., LTD., a major e-commerce support firm in Taiwan, thereby enhancing reciprocal cross-border e-commerce support between Japan and Asia. Furthermore, Brangista has been promoting Japan's allure through its travel magazine, Tabiiro, which has reached a multilingual audience since its expansion in 2016.

Brangista aims to actively support Japanese companies targeting global markets from Hong Kong and Taiwan. They will also provide operational and cross-border e-commerce support services for Japanese and local enterprises with an established presence in Hong Kong. The company is also considering the global expansion of Tabiiro, aiming to synergize their media and solutions businesses for innovative growth strategies.

New Company Overview

- Company Name: Brangista Hong Kong LIMITED
- Location: 16B WORLD TRUST TOWER 50 STANLEY ST CENTRAL HONG KONG
- Representative: Director Yasuhiro Kimura
- Established: July 2025
- Capital: 500,000 HKD (approximately 10 million JPY)
- Ownership: Brangista Co., Ltd. 100%
- Business Scope: Cross-border e-commerce support and general e-commerce support.

Brangista’s subsidiary, Brangista Solutions, offers a vital service called Support Pro for TikTok Shop. Dedicated directors oversee everything from TikTok account setup to strategic planning and execution, ensuring effective campaign management and product promotion through suitable creator partnerships, contributing to revenue growth.

For businesses seeking to leverage TikTok Shop, Brangista's tailored solutions stand out as a key to unlocking the platform's full potential.

Brangista continues to commit itself to enhancing the synergy between Japanese culture and international markets, positioning themselves strategically within the rapidly evolving e-commerce landscape.