Callaway x Aiba Campaign
2025-09-01 09:16:15

Experience the Thrills of Golf with Callaway's New Campaign Featuring Masaki Aiba

Discover the Joy of Golf with Callaway's New Campaign



Callaway Golf, the world-renowned golf brand, is excited to announce its upcoming campaign titled "Enjoy Your Golf Campaign," set to kick off on September 1, 2025. This campaign aims to promote the joy of playing golf and will be available in various Callaway product retailers and its official online store across Japan.

In an exciting twist, the campaign will also feature limited-time advertisement displays showcasing brand ambassador Masaki Aiba in key locations around Tokyo, specifically in the Shinjuku and Tokyo station areas. This unique opportunity allows golf enthusiasts and newcomers alike to experience the new visual world of golf as presented by Callaway and Aiba.

Campaign Details


The advertising displays will be strategically placed at 17 Tokyo Metro stations as well as the concourse at JR Tokyo Station during the campaign duration from September 22 to October 5. The specific locations include:
  • - Tokyo Metro 17 stations
  • - JR Tokyo Station Yaesu South Exit concourse
  • - Marunouchi Underground North Exit
  • - Shinjuku Metro Station concourse.

This limited-time advertisement showcases exclusive visuals that will only be available during the campaign period. Golf fans are encouraged to explore the city to catch a glimpse of the campaign.

Aiba's Role as Brand Ambassador


Masaki Aiba is committed to sharing the excitement and accessibility of golf with a broader audience. As part of his role, Aiba frequently shares moments of enjoyment from his golfing experience on his Instagram account, “Aiba with Callaway Golf,” promoting an authentic love for the sport. Aiba aims to connect with everyone, whether they are seasoned golfers or just curious about the game, showcasing how Callaway Golf is making the sport approachable for all.

Campaign Incentives


The "Enjoy Your Golf Campaign" offers participants a chance to win exclusive prizes, including original golf shirts co-created by Callaway Golf and Aiba. Golf enthusiasts, or those interested in trying the sport, can benefit from this campaign, emphasizing the fun and excitement golf brings.

Campaign Duration: September 1, 2025, to October 19, 2025, with competitions ending nightly at 11:59 PM.

Prize Draw Requirements:
Promotion participants are required to shop for a minimum of 10,000 yen (tax included) worth of Callaway golf gear or apparel during the campaign period and provide a receipt or proof of purchase as part of their entry. Prizes include:
  • - A Prize: Original golf shirts featuring Masaki Aiba's design (1,000 winners)
  • - B Prize: A dozen Callaway E.R.C. Soft golf balls that are engineered for optimal performance (500 winners).

About Callaway Golf


Callaway Golf, a subsidiary of the Callaway Golf Company, operates in Japan to offer golf equipment, apparel, and accessories. Founded in 1996, the company is dedicated to delivering high-quality products and promoting a lifestyle that embraces the sport beyond the golf course. With consistent innovations, Callaway Golf strives to remain a top choice for golfers worldwide.

Website: Callaway Golf Japan


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Topics Consumer Products & Retail)

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