#USA #New York #Korean Skincare #Centellian24 #Madeca Cream

Centellian24's Rising Presence in the US Market

In an impressive development for the Korean beauty skincare landscape, Centellian24 is experiencing unprecedented growth in the U.S. market, particularly noted in 2026. The brand’s strategy rooted in quality and consumer connection is paying off handsomely, and the milestones it has achieved highlight its growing retail presence and sales performance.

Centellian24, known for its innovative approach to skincare, has recently seen its flagship product, the Madeca Cream Time Reverse, reach a notable milestone of over 100 million units sold globally. This achievement is noteworthy, especially for a brand that entered the U.S. market just over a year ago. Elly Jung, the Team Leader of the Global Marketing Team at Centellian24, emphasized the significance of this success, stating, "This is an impressive figure for any brand, let alone one that has only been sold in the United States for a little over a year." Jung and her team take pride in creating high-quality formulas that resonate with discerning beauty consumers around the world.

Strategic Retail Expansion

The exceptional sales figures are supported by Centellian24's strategic retail expansion in the U.S. The brand made its first significant retail push with a launch at Ulta Beauty in May 2026, where Madeca Cream Time Reverse was prominently featured in checkout displays across 1,500 stores, as well as on Ulta's website. In August of the same year, additional products were introduced into 760 of those stores, reflecting a thoughtful engagement strategy aimed at capturing a larger market share.

Furthermore, Centellian24 has successfully launched its products in approximately 89 Nordstrom stores in June 2026. Here, the offerings included top sellers such as the Madeca Cream Time Reverse and the Expert Madeca Cream PDRN, catering to a customer base that appreciates both product quality and brand innovation. This was followed by a rollout in about 200 Costco locations, a move that cements the brand’s commitment to making its products widely accessible.

Building Long-Term Relationships

Centellian24's aggressive expansion is not merely about sales figures but also focused on fostering a deeper relationship with American consumers. The team at Centellian24 believes in the importance of continuously engaging with customers, enhancing their understanding of the products, and developing long-lasting loyalty. As Elly Jung notes, "This is just the beginning. We strengthen our relationship with this consumer every day and we are extremely optimistic for long-term success thanks to the strong foundation our team has set."

About Centellian24

Founded by Dongkook Pharmaceutical, Centellian24 has a rich history tied to the iconic Korean ointment Madecassol, launched back in 1986. Leveraging over five decades of expertise in harnessing the benefits of centella asiatica, the brand has built a reputation around its effective formulations. Today, consumers in the U.S. can find Centellian24 products at premier retailers such as Amazon, Ulta, Nordstrom, and Costco.

As the brand continues to gain traction, it is expected that Centellian24 will remain a formidable player in the skincare market, driven by innovations and consumer-driven strategies that cater to a discerning audience looking for effective beauty solutions.