#Japan #Interior Design #WHO #Shinjuku #La Touche Originale

WhO Unveils New Designs from La Touche Originale

WhO, the creative wallpaper brand operated by Nohara Group, has announced an exciting addition to its lineup with 25 new patterns from the French wallpaper collection, La Touche Originale. These designs will be officially released on July 14, 2026, offering a unique blend of bold motifs and delicate textures that enrich interior spaces in innovative ways.

A Fusion of Artistic Expression

This latest collection includes outstanding patterns such as Cosmos (LTCH144) and Geometric (LTCH158). Designed to transform the ordinary into extraordinary spaces, these new wallpapers reflect the creative vision of various artists who explore dramatic and imaginative themes. The collection captures a range of styles from vibrant geometric patterns to artistic, painterly expressions, ensuring there's something for every aesthetic preference.

The designs not only feature eye-catching large motifs but also intricate details that enhance the natural texture of the wallpaper. Each piece is crafted to add depth and dimension to any setting, uplifting the overall ambiance of interiors to create enchanting environments.

Understanding La Touche Originale

La Touche Originale is renowned for its high-quality wallpaper collections that showcase contemporary design through collaborations with innovative artists. By continuously updating their offerings with trendy, diverse, and visually striking patterns, La Touche Originale has established itself as a trendsetter in wall decor. The variety of designs caters to both modern tastes and classic preferences, making them versatile for different settings.

The collection's pricing starts at 7,200 JPY per meter, with an array of choices from the lineup including popular designs like Voluta (LTCH151) and Larger than Life (LTCH164), showcasing the vast artistic possibilities within this range.

WhO: Revolutionizing Wallpaper

Launched in 2015, WhO is dedicated to creating beautiful and beloved spaces through innovative wallpaper designs. Recognized with the Good Design Award in 2016, WhO prides itself on offering over 2,800 unique and expressive designs, developed from the perspective of space designers and in collaboration with diverse creators. This ensures that every wallpaper not only serves a functional purpose but also enhances the visual experience of any environment.

With a growing demand for distinctive and beautifully designed wallpapers in Japan's renovation and decoration markets, WhO is committed to meeting these needs. The company emphasizes customization in its fully made-to-order production model, minimizing waste and focusing on sustainable practices. This approach not only reduces material waste but also aligns with broader environmental goals by lowering CO2 emissions through digital catalog use.

Moreover, WhO utilizes inks that surpass safety standards for indoor air quality, adhering to the GREENGUARD Gold certification, highlighting its commitment to environmental responsibility in craftsmanship.

The Nohara Group's Vision

At the helm of WhO is Nohara Group, which aims to revolutionize the construction industry through creativity and innovation. The company's mission, “CHANGE THE GAME,” encapsulates its vision of transforming the construction landscape while addressing industry challenges such as waste reduction and productivity improvements.

By integrating sustainable practices into its operations, Nohara Group and its subsidiaries are working towards a future that not only supports sustainable growth in the construction sector but also enhances the quality of living spaces across various industries.

For more details on the new collection and to explore the vibrant designs, visit WhO's official website.