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Opt and LANY's New Era of Search

In a landscape where AI is revolutionizing how information is accessed, Opt, a leading digital marketing firm, has announced a strategic partnership with LANY to introduce a groundbreaking integrated search consulting service. This initiative aims to optimize search experiences powered by the latest advancements in AI, specifically Large Language Model Orchestration (LLMO), AI Optimization (AIO), and Generative Engine Optimization (GEO).

As AI technology continues to evolve rapidly, consumers are shifting from traditional keyword-based searches to more interactive AI-driven queries. This evolution poses a challenge for businesses that need to adapt their strategies to ensure their information is accurately represented and engaged with by AI. Recognizing this shift, Opt has joined forces with LANY to spearhead a service designed to navigate the AI-driven search landscape effectively.

Understanding the New Integrated Search Consulting Service

The newly launched consulting service is rooted in the mission of enhancing the AI search experience by analyzing how corporate websites perform in terms of Search Engine Marketing (SEM) and their alignment with LLMO. Expert consultants will conduct thorough assessments and provide businesses with tailored strategies for optimizing their visibility in AI-generated search results. The objective is to help companies transition from traditional search practices to a platform where AI can readily access and highlight their offerings.

The service will also visualize a company’s presence in AI-generated search results, identifying any challenges that may hinder optimization. From uncovering potential issues to strategizing solutions, Opt’s expert consultants will guide businesses through every stage of the transformation process.

The Unique Benefits of the Opt and LANY Collaboration

Strength of Opt

1. Robust SEM Performance: Opt boasts a proven track record of successful advertising management within the SEM domain.
2. Comprehensive Marketing Design: Their expertise extends to creating holistic marketing communication strategies.

Strength of LANY

1. LLMO-Focused Strategies: With rich experience in SEO, LANY integrates an LLMO perspective into strategic planning.
2. Analytical Insights: Their capabilities are fueled by a profound understanding of LLM technical attributes, allowing for nuanced analysis.

By leveraging the combined strengths of Opt and LANY, this collaboration aims to optimize the search experience in the age of AI.

Limited-Time Free LLMO Assessment

To support businesses in adapting to these changing dynamics, a free LLMO assessment will be offered to a select number of participants. Limited to the first 20 companies, this diagnostic service will help organizations understand their current position and pave the way for effective AI search strategies.

Leadership Insights

Makihira Kurosawa, Senior Vice President of Opt, emphasizes the extensive impact AI is having on digital marketing, extending beyond traditional SEO methodologies and influencing consumer behavior at large. He expresses excitement over the partnership with LANY, stating that their collaboration will enhance customers’ lifetime value marketing (LTVM) approach, paving the way for sustainable growth in the AI era.

Keita Takeuchi, CEO of LANY, shares his vision of delivering genuine value to those who need it, asserting that with the rise of AI, achieving this goal is more attainable than ever. He believes that the integration of LANY’s research on LLMO with Opt’s expertise in SEM will result in refined communication of product value to consumers.

Contributing to Japan’s Digital Marketing Landscape

Opt is committed to accelerating the practical application of digital marketing powered by AI. Their dedication to reforming marketing practices through AI agents will bolster Japan’s competitive edge and further advance digital transformation initiatives within Japanese companies.

In conclusion, the partnership between Opt and LANY represents a significant leap towards redefining search strategies in the modern, AI-driven world. As they work together to implement innovative ideas and solutions, both companies strive to lead the market into a new era of meaningful consumer engagement.