#Netherlands #Capelle aan den IJssel #team.blue #Leadinfo #Visitor Queue

Leadinfo's Strategic Acquisition of Visitor Queue

In a significant move aimed at bolstering its global footprint, team.blue's Leadinfo, a leading B2B website visitor identification and lead intelligence platform, has officially acquired Visitor Queue, a prominent Canadian company specializing in aiding B2B organizations with website visitor tracking. This acquisition marks a pivotal moment in Leadinfo's ongoing mission to enhance privacy-compliant traffic intelligence across borders.

The integration of Visitor Queue into the Leadinfo ecosystem is set to drive innovation and expand service offerings for a diverse client base spanning North America and Europe. Following its introduction to the team.blue group in 2022, Leadinfo has successfully completed a series of strategic acquisitions, including Futy and Leadcamp, which have collectively broadened its operational scope and market reach.

Accelerating Growth in B2B Visitor Intelligence

Leadinfo, recognized as one of the fastest-growing SaaS companies in the Netherlands, has established a strong presence across various European markets, including Germany, the UK, and Denmark. With over 9,000 clients utilizing its advanced services, the acquisition of Visitor Queue will allow Leadinfo to provide enhanced solutions by seamlessly integrating their respective technologies and offerings.

Visitor Queue’s established client base in North America complements Leadinfo's portfolio, facilitating a comprehensive visitor intelligence solution that enables organizations to better identify and engage potential leads. The collaboration is designed to not only broaden Leadinfo's service offerings but also bolster sales and marketing support for businesses navigating the complexities of website visitor analysis.

Tackling Website Visitor Conversion Challenges

One of the prevalent challenges B2B companies face is the struggle with unconverted website visitors. Data reveals that a significant portion of web traffic remains anonymous, leaving organizations unable to capitalize on potential leads. Lead info aims to tackle this issue head-on, providing actionable insights by identifying company-level visitor data. As Nick Hollinger, CEO of Visitor Queue, states, "Visitor Queue has helped thousands of North American teams transform anonymous traffic into real pipeline opportunities. Our partnership with Leadinfo enhances this capability, offering our clients expanded resources and a more innovative platform."

Trends in the Marketing Technology Landscape

The acquisition reflects a broader trend within the marketing technology sector, where businesses increasingly favor comprehensive platforms that promise tangible return on investment (ROI). Leadinfo's integration capabilities with over 70 CRM and marketing automation systems positions it strategically in this evolving market. Their commitment to a privacy-first approach aligns with global regulations, including GDPR, making their offerings more attractive to privacy-conscious companies.

Quirijn Kleppe, CEO of Leadinfo, articulated the company’s ambition, stating, "This acquisition supports our long-term goal of building a truly global visitor intelligence platform. By leveraging Visitor Queue's robust North American presence, we aim to ensure a smooth transition for customers while enhancing product continuity and support."

Claudio Corbetta, Group CEO at team.blue, highlighted Leadinfo's growth since joining the group, remarking, "The acquisition of Visitor Queue is another milestone on this journey, and I eagerly anticipate our collaboration as we extend Leadinfo's offerings beyond Europe."

Looking Ahead

As Leadinfo merges its operations with Visitor Queue, the focal point will be on maintaining high standards of customer support while continuing to develop innovative solutions. This acquisition not only signifies Leadinfo's commitment to growth but also addresses a critical gap in the B2B market for effective website visitor intelligence. The collaborative efforts of both organizations stand to redefine how businesses approach lead generation in an increasingly digital world.

For further information about Leadinfo and Visitor Queue, you can visit Leadinfo and Visitor Queue.