Bota Box Breeze Named Official Wine Partner for 2025 PPA Tour

Bota Box Breeze Officially Partners with PPA Tour 2025

In December 2024, Bota Box Breeze, the renowned light wine brand, officially partnered with the Professional Pickleball Association (PPA) Tour, becoming the exclusive wine provider for the highly-anticipated 2025 Carvana PPA Tour. This partnership unites two rapidly growing sectors: the light wine market and the ever-popular sport of pickleball, set to be showcased across over 20 tour stops.

The PPA Tour is the premier professional pickleball circuit in the U.S., attracting a staggering attendance of more than 320,000 spectators. It features some of the best pickleball players in the world, making it a significant event for both players and fans alike. Bota Box Breeze will be prominently featured at each tour location, offering wine tasting experiences and on-site branding opportunities that cater to both athletes and attendees.

Andrew Blok, the marketing director for Bota Box wines, expressed enthusiasm about the partnership: "We’re thrilled to partner with the leading pickleball tour in the U.S. Both light wines and pickleball have exploded in popularity, and this collaboration speaks to the active, health-conscious lifestyle that both brands promote. We believe this partnership will be a winning combination for both fans of pickleball and wine enthusiasts."

Recent statistics underline the popularity of pickleball, with nearly 14 million players engaging in the sport in the past year, according to the Sports & Fitness Industry Association. Coupled with the fact that light wine sales are soaring by over ten percent, now stands as a robust growth sector within the wine industry.

Notably, Bota Box Breeze wines are designed to be not only refreshing but also healthier alternatives to traditional wines, containing lower calories, sugar, and carbohydrates. The portable and shatterproof packaging makes it an ideal fit for the social nature of pickleball, appealing to the active lifestyles of its fans and players.

Since its launch in 2021, Bota Box Breeze has quickly ascended to the forefront of the light wine segment in the U.S., offering various options packaged in convenient formats, including 3-liter boxes and 500-ml Tetra-Paks tailored for those engaged in outdoor activities. As George Killebrew, Chief Revenue Officer for the Carvana PPA Tour stated, "There’s no better wine to pair with pickleball than Bota Box Breeze. Our athletes prioritize their health and wellness while enjoying their sport, making this partnership invaluable for our events and the attendees who love pickleball."

The excitement surrounding the partnership also revolves around the vibrant atmosphere of the PPA Tour events. The tour fosters not only competitive spirit but also provides engaging experiences for amateurs and fans alike, including meet-and-greets with professional players, food and beverage offerings, live entertainment, and various recreational activities—all embracing the community and excitement around pickleball.

For more details about this groundbreaking partnership between Bota Box Breeze and the PPA Tour, check out their official websites. This collaboration is undoubtedly set to create memorable moments for all participants and spectators, bringing them together through a love for pickleball and refreshing wine.

For additional information on Bota Box Breeze and the PPA Tour, visit Bota Box and PPA Tour.