Exploring AI-Driven SEO Strategies at Brand Summit 2025

In an era where artificial intelligence is reshaping the digital landscape, the upcoming Brand Summit 2025 in Otsu, Japan, promises to be a cornerstone event for marketing professionals eager to navigate the challenges and opportunities presented by AI. From September 3 to 5, this prestigious conference will feature a session led by PLAN-B Marketing Partners and Ahrefs, who will delve into the evolving nature of search engine optimization (SEO) in the age of generative AI.

The Shift in SEO Dynamics

As generative AI technologies gain traction, the way users experience search is undergoing significant transformations. With tools like Google's AI Overviews gaining popularity, some businesses are now facing challenges like decreased web traffic. Therefore, it’s crucial for marketers not only to react hastily to these changes but to truly understand their implications.

The session will focus on practical strategies companies should adopt in light of this new paradigm. Participants will learn how to effectively utilize Ahrefs for GEO and AIO analysis, thereby equipping themselves with the knowledge to address current market trends without panic.

Creating AI-Approved Content

Another vital aspect of this session will be guidance on crafting content that is favored by AI algorithms. As we anticipate future changes in search requirements, understanding what constitutes “AI-approved” content will be critical. The discussion will also outline new approaches to SEO that professionals should consider adopting to stay competitive in this rapidly changing environment.

Expert Insights

Featuring insights from two seasoned professionals, the session will include:

- Takanori Kawarada from Ahrefs, the Japan Marketing Director, who brings valuable experience from his previous roles in various tech companies, including Wix and Waze. His expertise in entering the Japanese market is critical given the unique challenges it poses for foreign tech firms.
- Tatsuya Batake, Executive Officer at PLAN-B, who boasts a robust 16-year career in SEO. Tatsuya’s extensive background in managing SEO services and consulting across multiple industries solidifies his role as a reliable guide for companies seeking to improve their SEO frameworks in this AI-centric landscape.

Session Details

- Conference Name: Brand Summit 2025
- Organizer: Comexposium Japan
- Venue: Biwako Otsu Prince Hotel
- Date: September 3-5, 2025
- Session Time: September 5, 2025 (DAY3) 11:40 AM - Private Seminar #9
- Session Title: Navigating SEO in the AI Era: Insights into GEO and AIO Analysis with Ahrefs
- Event Link: Brand Summit Japan

Future Perspectives

As PLAN-B Marketing Partners continues to share insights through such speaking engagements, the aim remains clear: to establish effective SEO strategies that adapt to the AI era. By empowering businesses with the necessary tools and knowledge, they are committed to facilitating sustainable growth for their clients.

About Ahrefs and PLAN-B Marketing Partners

Ahrefs, founded in 2011 in Singapore, supports over 600,000 marketers globally with its comprehensive marketing platform catering to SEO, content marketing, competitive analysis, and more. Meanwhile, PLAN-B Marketing Partners, a joint venture established with ADK Group, excels in digital marketing services and has been integral to businesses for 18 years, holding esteemed partnerships like Google Premier Partner.

For further details, visit Ahrefs and PLAN-B Marketing Partners.