#Japan #Video Production #Minato #CEO's Avatar #Lemission

Launch of the New Management Support Service for Video Production Companies

Overview

On October 10, 2023, Lemission, based in Minato City, Tokyo, officially launched its management support service tailored for video production companies, named ‘CEO's Avatar (for video production companies)’. This innovative offering aims to streamline and organize various aspects of management within video production firms, thereby making them more reproducible and shareable across the organization.

Video production companies often face significant management challenges such as:

• - Fluctuating profit margins per project
• - Quality variances dependent on directors and editors
• - High frequency of one-off projects failing to lead to ongoing contracts
• - Personalized and non-reproducible referrals
• - Losing touch with clients post-project completion
• - Vulnerability to price competition
• - Lack of clear future revenue models, hampering business expansion

These issues frequently arise because many video production companies have personalized and subjective decision-making processes that rely too heavily on specific individuals, such as CEOs or key directors. The overwhelming daily demands also tend to delay crucial management decisions.

Moreover, focusing too heavily on acquiring new projects often results in neglecting essential areas like operational proposals after delivery, effective use of social media, advertising collaborations, and strategies for securing repeating contracts. This can lead to a decline in customer retention and profit pressures. Fortunately, ‘CEO's Avatar’ provides a solution by offering a comprehensive management analysis service at zero registration cost, which includes:

• - Specific management insights tailored for video production companies
• - Visualization of gross profits, project prices, LTV, and revenue structures
• - Building customer relationships to establish repeat contracts and referrals
• - Organizing decision-making criteria distanced from individual reliance
• - Unlimited free management consultation

This service goes beyond merely increasing project acquisition; it supports a well-rounded management structure that aligns customer relations, revenue, sales, production, and organizational development.

Background

The video production industry today is experiencing a challenging landscape characterized by the rapid expansion of the social media video market, a surge in demand for short videos, the widespread adoption of AI editing tools, and intensifying price competition. As a result, simply providing video production services is no longer sufficient to differentiate from competitors.

Concurrently, video production companies are expected to fulfill broader roles, such as enhancing corporate branding, recruitment efforts, social media management, advertising strategies, and optimizing YouTube utilization. However, many companies struggle with challenges like broken relationships with clients post-delivery, unstable continued contracts, and inconsistency in proposal capabilities among different team members. Furthermore, the frenetic pace of production work often hampers strategic operational improvements.

At Lemission, we identify that the underlying cause of these hurdles stems from a lack of organized value propositions and decision-making criteria following project delivery. To combat these challenges, we have launched the ‘CEO's Avatar’ service to assist video production firms in systematizing their sales, production, and management decision-making processes.

Service Features

1. Articulating Decision-Making Criteria for Sales, Production, and Management: We transform subjective experiences and instincts into clear, reproducible frameworks for sales proposals, production judgments, and managerial decisions.
2. Visualization of Customer LTV and Revenue Structure: By clarifying the workflow from one-time video production to social media management, advertising, YouTube support, and referrals, we optimize revenue generation processes.
3. Designing Paths for Continued Contracts and Referrals: We implement structured approaches to build lasting relationships with clients, facilitating the natural emergence of repeat contracts, referrals, and positive word-of-mouth.
4. Free and Unlimited Consultation: We offer a framework that allows ongoing consultations about operational challenges and income strategies.

Success Stories

Companies that have already utilized our management support services have reported improvements in:

• - Gross profit rate
• - Customer Lifetimes Value (LTV)
• - Reproducibility of proposal and production processes
• - Rate of ongoing contracts
• - Independence from key individuals

We attribute these positive changes to the systematic establishment of decision-making criteria and relationship-building mechanisms.

Why Is It Provided for Free?

At Lemission, we advocate a management philosophy known as ‘five-way management’, wherein the welfare of the company, employees, customers, society, and future generations is balanced. Video production companies play a crucial role in enhancing brand values and information dissemination, significantly impacting corporate growth and societal influence. Therefore, we initiated this free registration service to provide opportunities for facilitating the organization of management decisions and customer values.

Future Developments

We plan to bolster management support for video production companies further by:

• - Showcasing successful case studies
• - Providing industry-specific LTV optimization reports
• - Holding seminars tailored for video production companies
• - Strengthening collaborations with advertising agencies, social media management firms, and website production companies

Through the facilitation of management decisions and customer value organization, we aspire to contribute to the sustainable growth and maximum customer satisfaction of video production companies.

Company Overview

• - Company Name: Lemission Inc.
• - Address: 2-16-1 Konan, Minato City, Tokyo, 7F Shinagawa East One Tower
• - Business Scope: Management support and consulting for small and medium-sized enterprises
• - Official Website: Lemission
• - Contact: Inquiries