HBL BEAUTY Achieves 16 Crown Awards in Just 3 Months Since Launch

The new eyebrow cosmetics brand, HBL BEAUTY, launched by JULIA IVY, based in Meguro, Tokyo, has made headlines by winning an astonishing 16 awards from popular beauty magazines such as "Biteki," "VoCE," "MAQUIA," and "SPUR" in only three months since its debut. Among their standout product, the innovative Hollywood Brow Lift, has captured the attention and admiration of beauty enthusiasts and industry professionals alike.

Award Highlights

As of June 22, 2025, HBL BEAUTY’s accolades include:
1. ViVi (July-August merge issue) - 2nd Place in Eyebrow Division for Brow Coloring Mascara 01 (Mosaic)
2. Biteki - 2nd Place in Budget Best Cosmetics for Brow End Pencil 01 (Natural)
3. SPUR - Selected by Beauty Professionals as a Top Makeup Item for Secret Stick 01 (Highlight)
4. VOCE - Best Cosmetics in the First Half of 2025 for 3D Cushion Brow
5. MAQUIA - Grand Prix for Best Cosmetics in the First Half of 2025 for 3D Cushion Brow
6. Biteki GRAND - Best Cosmetics Award for 3D Cushion Brow
7. mini - Ranking of Best Cosmetics for 3D Cushion Brow
8. InRed, otonaROSY, SWEET, and GINGER also awarded various other products from the HBL line.

A Noteworthy Achievement

Winning 16 prestigious awards in such a short span is no small feat for any new brand. This achievement illustrates the high quality of HBL BEAUTY's products, designed with professional insights from seasoned brow specialists. The primary aim of HBL BEAUTY is to empower individuals to embrace their natural beauty by transforming their eyebrows into stunning features. The brand’s commitment to solving eyebrow-related challenges encourages self-confidence and creativity among users.

Promotional Offers

As a celebration of their recent victories, HBL BEAUTY has launched limited-time promotional sets, such as the Pink Beige Brow Set and the Khaki Beige Brow Set, available until July 31. Each set features essential items designed for easy use and achieving professional quality results at home. The Pink Beige Brow Set, priced at ¥9,240, includes:

- 3D Cushion Brow
- Coloring Mascara (Mosaic)
- End Pencil (Natural)
- 2-Way Eyebrow Brush

The Khaki Beige Brow Set retails at ¥10,560, providing similar essentials tailored for a natural look. Both sets are formulated to enhance the natural appearance of eyebrows while ensuring a lightweight feel and ease of application.

The Technology Behind HBL BEAUTY

A standout in this lineup is the HBL 3D Cushion Brow, the only hybrid eyebrow product in Japan that combines both powder and liquid. It contains 82% cosmetic ingredients, making it not only a makeup product but a treatment for eyebrow health. With a carefully designed brush integrated for precision, each application allows for an impeccable finish that works harmoniously with one's natural eyebrow hair. Other acknowledged products include the Eyebrow Coloring Mascara and the Eyebrow End Pencil, both streamlined to cater to individual preferences and varying techniques.

Event Announcement

To celebrate their success, HBL BEAUTY will be hosting its first pop-up event from June 26 to July 2, 2025, at Shibuya Scramble Square. Named "No confusion, no searching, just meet - new cuteness is here," this event will feature live touch-ups by professional artists and exclusive offers for attendees. Visitors can enjoy trying out award-winning products, receive personalized eyebrow assessments, and more.

Vision for the Future

HBL BEAUTY's mission transcends mere makeup; it aims to change perceptions about the role of eyebrows in daily beauty routines. The team believes that redefining eyebrow makeup can relieve the burden often associated with it, allowing users to discover joy in expressing themselves through their eyebrows. JULIA IVY's CEO, Hitomi Fukui, emphasizes that the brand’s commitment is guided by a passion for eyebrows that many overlook. With a focus on creating user-friendly products that inspire self-confidence, HBL BEAUTY is poised for continued growth in the beauty industry.

Conclusion

With 16 crowns already to its name, HBL BEAUTY is more than a newcomer in the beauty landscape; it is a revolution in eyebrow care that embraces inclusivity, professionalism, and artistry. For those looking to elevate their eyebrow game, HBL BEAUTY's products are now more accessible than ever, promising not just to enhance beauty but to empower a whole new confidence.