#Japan #Tokyo #Meat Festival #Nikuno Yamagyu #Steak Bowl

Nikuno Yamagyu's Upcoming Meat Festival

Nikuno Yamagyu, a renowned meat specialty restaurant based in Shibuya, Tokyo, known for its charcoal-grilled dishes, is set to host its much-anticipated Meat Festival on January 9th (Friday) and 29th (Thursday), 2026. This festival promises not only fantastic deals on popular meat dishes but also the introduction of a new item that is sure to excite meat lovers.

Special Offers and New Menu Item

During this two-day event, customers will be able to enjoy significant discounts on some of Nikuno Yamagyu's bestsellers. The star of the festival, the Beef Kalbi Grilled Bowl, will be offered at a special price of 500 yen, down from the regular price of 690 yen. Additionally, the Pork Bowl (with sauce) will be available for 590 yen instead of 640 yen, and the Beef & Pork Bowl (with sauce) will cost 700 yen instead of 790 yen. These amazing offers are expected to attract a large crowd, highlighting the appreciation for Nikuno Yamagyu's quality meat during these times of rising costs.

On both days, Nikuno Yamagyu will also introduce a new product, the Domestic Beef Steak Bowl with Fruity Onion Sauce. This bowl features freshly cut and grilled Japanese beef topped with a zesty fruity onion sauce made with honey mustard and crunchy purple onions. This refreshing sauce perfectly balances sweetness and acidity, elevating the umami of the char-grilled beef, ensuring a delightful experience with every bite. This limited-time offering will only be available during the festival, making it a must-try.

Festival Details

• - Dates: January 9th (Friday), January 29th (Thursday), 2026
• - Location: All Nikuno Yamagyu locations nationwide
• - Special Deals:

- Beef Kalbi Grilled Bowl: 690 yen → 500 yen
- Pork Bowl (with sauce): 640 yen → 590 yen
- Beef & Pork Bowl (with sauce): 790 yen → 700 yen

New Product Pricing

• - Name: Domestic Beef Steak Bowl with Fruity Onion Sauce
• - Prices: 1,290 yen for one serving; 1,690 yen for 1.5 servings
• - Availability: Only on festival days - January 9th and 29th, 2026
• - Locations: All Nikuno Yamagyu outlets nationwide

Why Yamagyu's Bowls Are So Delicious

The secret behind the appealing taste of Nikuno Yamagyu's bowls lies in their freshness and reliance on high-quality rice. Each piece of meat is cooked with care, releasing a delightful charcoal aroma. They ensure that their rice is served piping hot, creating an exceptional dining experience. Nikuno Yamagyu emphasizes freshly cut, grilled, and steamed rice prepared to retain every bit of flavor. Their commitment to delivering meat at its peak of freshness with house-made seasonings enhances the grass-fed beef's natural flavor.

At Nikuno Yamagyu, every aspect of the preparation is crafted with precision, from expertly selecting and cutting the meat daily to cooking it to perfection with a customized grilling technique. The rice, cooked in a gas pot until sweet and fluffy, complements the meat beautifully. Together, they create a dining experience that resonates with warmth and satisfaction.

Nikuno Yamagyu’s Philosophy

With 21 locations across the country as of October 2025, Nikuno Yamagyu stands as a pillar in the beef restaurant sector, dedicated to serving high-quality, freshly cut beef. Inspired by traditional neighborhood butcher shops reminiscent of the Showa era, where community interaction and flavorful homemade dishes were everyday occurrences, Nikuno Yamagyu aims to preserve that nostalgic essence while offering delicious, reasonably priced meat. Their approach emphasizes cooking immediately after ordering to highlight the natural aromas of both grilled meat and freshly cooked rice, ensuring a satisfying and immersive dining experience.

In a broader vision, parent company Toridoll Holdings, advocates for experiences that stimulate all five senses in their dining ventures. Committed to “filling this planet with gastronomic experiences,” Toridoll aims to achieve sustained growth through a focus on employee happiness and customer satisfaction, aspiring to become a unique, globally recognized Japanese food company.

For more details, visit their website: Nikuno Yamagyu.

All images are for illustration purposes only.