#USA #Los Angeles #Archer #Meat Snacks #Clean Ingredients

Archer Launches 'Stick to Real' Campaign

In a bold move that celebrates authenticity, Archer, a top brand in the clean-ingredient meat snack sector, has announced its first-ever national brand campaign named Stick to Real. This campaign is designed to provide a refreshing counterpoint to the increasingly bizarre trends dominating social media and culinary experiences.

Kicking off on August 28, 2025, and running through the end of the year, the campaign aims to resonate with consumers who are weary of the exaggerated presentations they see in modern dining. The campaign cleverly portrays a dinner party scene where guests are kept hungry due to a chef's over-the-top cooking methods. To rescue them from this absurdity, Archer introduces its playful blue bull mascot, who stands as a reminder of the simplicity and quality of their meat snacks.

Andrew Thomas, VP of Marketing at Archer, elaborated on the campaign's essence: "With 'Stick to Real,' we're poking fun at the absurdity of contemporary life, the hyper-constructed reality we constantly encounter, and contrasting it with what people truly desire: something real. High-quality, simple ingredients matter, and that’s what Archer stands for."

The campaign’s message is underscored by the quality of Archer's products, which include 100% grass-fed and grass-finished meat sticks and jerky. As Archer continues to solidify its position in the meat snack industry, this campaign serves as a pivotal moment to showcase what genuinely drives the brand.

Multi-Channel Campaign Strategy

The Stick to Real campaign utilizes a comprehensive 360-degree approach, with advertising spread across various platforms. Out-of-home advertisements, digital media strategies, influencer partnerships, and CTV collaborations constitute the campaign's backbone. Notably, Archer has teamed up with Hulu’s flagship programming hub, Get Real, which features popular reality TV content, to connect with viewers in a synergetic manner.

Archer’s eye-catching billboards will be strategically placed in high-traffic areas in major cities such as Los Angeles, Chicago, and Austin. Moreover, digital campaigns across platforms like Meta, TikTok, YouTube, and Google will significantly boost visibility. As the official meat snack partner of the Los Angeles Dodgers, Archer will also be featured prominently across Spectrum SportsNet LA, further solidifying its brand presence.

Sean DallasKidd, Chief Creative Officer at Demonstrate and the campaign's creative partner, expressed enthusiasm for the collaboration: "There aren’t many brands willing to animate a large blue bull. This is precisely why we loved working with Archer on this campaign. It serves as a reminder that among the filters, trends, and incomprehensible food fads, Archer is dedicated to providing real food for real life."

This campaign marks significant growth for Archer, particularly following their successful brand refresh and the announcement of a new manufacturing facility in Los Angeles, which is set to create 200 new jobs. The timing is opportune, as Archer has experienced unprecedented growth, with a remarkable 90% increase in sales year-over-year, surpassing the overall meat snack category's growth of 5.8%. This surge in sales is a vital component driving the broader growth of the meat stick segment.

About Archer

Archer prides itself on being one of the leading clean-ingredient meat snack brands in America. Each product is crafted using only natural, grass-fed proteins that deliver exceptional taste without fillers or artificial components. With a diverse range of convenient meat snacks, including beef jerky, turkey jerky, zero-sugar varieties, and savory meat sticks, Archer caters to meat snack lovers everywhere. Their products are readily available in over 30,000 retail locations across the United States, including big names like Costco, Walmart, and Whole Foods.

As 'Stick to Real' rolls out, Archer aims to reinforce its mission: providing delicious, high-quality protein snacks that are perfect for any occasion. For more information about their offerings, visit archerjerky.com or follow them on social media.