The Impact of AI on Customer Behavior: Strategies for Sales and Marketing

As AI technology rapidly evolves, customer behavior is undergoing significant transformation. Traditional sales and marketing methods are struggling to keep pace with the accelerating changes driven by AI's ability to analyze and summarize information. In response to this shift, Kairos Marketing Inc., based in Shibuya, Tokyo, is organizing an insightful online seminar alongside Nile Co., Ltd. scheduled for October 1, 2025, focused on adapting to the new demands of the market that AI is shaping.

Background

The proliferation of AI tools has fundamentally altered how customers search for and evaluate products and services. With generative AI facilitating quicker access to relevant information, the stages ranging from search to comparison are condensing, leaving companies vulnerable to missing sales opportunities if they rely solely on traditional tactics. This necessitates a re-evaluation and adaptation of strategies in response to the changing customer landscape.

Kairos Marketing has been at the forefront of this change with its innovative platform, Kairos3—a comprehensive tool that integrates Marketing Automation (MA) and Sales Force Automation (SFA). This tool has been a game-changer for numerous businesses looking to enhance their marketing and sales processes by leveraging data.

Seminar Details

The upcoming seminar, titled “Don’t Miss Your Next Customer! Immediately Implementable Strategies for Generating Business Opportunities in the AI Search Era,” will feature:

- Date and Time: October 1, 2025, from 12:00 PM to 1:00 PM (JST)
- Format: Online
- Organizers: Kairos Marketing Inc. & Nile Co., Ltd.
- Cost: Free
- Registration Link: Click Here to Register

What to Expect

Participants will gain insights into the latest trends in customer search behavior driven by AI and how these trends necessitate new approaches in sales and marketing. The collaboration with Nile Co., Ltd., known for its expertise in SEO and lead nurturing consulting, will provide attendees practical methods to adapt their existing strategies effectively.

About Kairos3

Kairos3 is designed to provide data-driven insights for businesses looking to optimize their marketing and sales strategies. This tool streamlines the entire process from lead acquisition and management to sales progress tracking and closing. The user-friendly interface ensures that even those without advanced technical knowledge can harness the power of data for informed decision-making, ultimately driving revenue growth for businesses.
Learn More About Kairos3

About Kairos Marketing

Founded on the mission to make marketing more accessible, Kairos Marketing focuses on the provision of tools like Kairos3 that empower companies to understand their next strategic steps based on data. Additionally, Kairos operates a media platform called Maketory, aimed at providing insights and methodologies for effective marketing and sales execution, ensuring that all businesses—regardless of size—can utilize marketing to enhance their sales efforts.

- Location: 17F, Sumitomo Real Estate Harajuku Building, 2-34-17 Jingumae, Shibuya-ku, Tokyo
- CEO: Daisuke Sasou
- Founded: September 2012
- Website: Kairos Marketing