#Japan #Tokyo #adidas Originals #Superstar #Fujii Kaze

A New Era for Adidas Originals' Superstar

Adidas Originals has officially announced the launch of a new global campaign for its iconic sneaker, the Superstar, set to kick off on February 26, 2026. Specially for Japan, the famous musician Fujii Kaze will join the ranks of brand ambassadors, elevating the sneaker into a new cultural sphere.

Originating as a basketball shoe, the Superstar has transcended generations and has become a beloved staple in streetwear culture. It embodies self-expression, style, and authenticity, evolving into a global icon over the decades. This season’s campaign will feature the legendary actor Samuel L. Jackson, who embarks on a whimsical journey to find his own “superstar.” Through this narrative, Adidas aims to depict the contemporary cultural scene surrounding the much-loved Superstar sneaker.

Joining Jackson in this creative endeavor will be a host of celebrated icons: the globally recognized music star Jennie, fashion luminary Kendall Jenner, soccer prodigy Lamine Yamal, groundbreaking musician Baby Keem, NBA superstar James Harden, legendary skater Tyshawn Jones, and rising pop star Olivia Dean. Each of these stars will represent their unique interpretations of what it means to be a “superstar” in today’s multifaceted culture.

Campaign Overview

Whereas previous campaigns explored the theme of time, this new initiative intentionally diverges from that concept. The narrative commences in an imaginary hotel devoid of temporal constraints, where Jackson, adorned in Superstars, encounters various cultural icons who are steering modern narratives. This paradoxical setting serves as a metaphor for the timeless influence of the Superstar, symbolizing those who drive culture forward regardless of chronological boundaries.

Photographer and filmmaker Thibaut Grevet took the helm as director, crafting a surreal, cinematic world within the “Hotel Superstar.” The viewer will follow Jackson as he navigates endless hallways and numerous rooms, each showcasing the unique world and creative force of the icons he encounters inside. Through this journey, Adidas seeks to vividly illustrate the distinct personalities, creativity, and transcendental impact of each featured figure across different eras.

The Campaign in Japan

In Japan, the campaign’s focus brings Fujii Kaze into the spotlight. Set against the backdrop of a timeless hotel theme, Kaze embodies creativity and values unbound by time, echoing the campaign's core message that everyone should feel like their own superstar. Through an interview video, Kaze articulates, “Everyone should feel they are a superstar in their own right,” which encapsulates the ethos of the entire campaign.

As the Superstar Spring 2026 campaign unfolds globally, a rich array of content will be distributed across various platforms, alongside outdoor advertising and photo opportunities centered in Harajuku.

Product Lineup

The reimagined Superstar upholds its legendary status while increasingly asserting its influential presence in the sneaker market. For Spring 2026, the brand plans to subtly refresh apparel tones and materials, modernizing the styling of the Superstar sneaker. By marrying nostalgic aesthetics with contemporary tailoring, the revamped silhouette offers a sleek and polished look.

The men’s collection features an athletic track suit adorned with the iconic three stripes, presented in a relaxed fit and classic black, white, and dynamic red color-blocks. The women’s range will include diverse tracksuits crafted from various materials and colors, alongside sophisticated synthetic leather jackets, skirts, and airy crocheted designs, showcasing an eclectic mix that straddles the line between sports and street fashion.

Product Information

• - SUPERSTAR II (KI0981) Price: ¥16,500 (tax included)
• - SST LOOSE MESH TRACK TOP (KE0114) Price: ¥15,400 (tax included)
• - DENIM PADDED JACKET (KE0131) Price: ¥19,800 (tax included)

Adidas Originals will further unveil a unique photo spot celebrating the new chapter of the Superstar on Harajuku's Cat Street from February 26 to March 4, featuring billboards of Jennie and Fujii Kaze, inviting fans to celebrate this remarkable milestone in style.

Conclusion

Adidas Originals continues to bridge its rich sports heritage with modern youth culture through its innovative products and campaigns. Since establishing itself as a key player in streetwear over two decades ago, the brand maintains its influence through an ever-evolving narrative and a commitment to authenticity. The Superstar sneaker remains a pivotal emblem of this journey, inspiring individuals to embrace their inner stars.