#Canada #Vancouver #Plant-Based #Else Nutrition #RTD Shakes

Else Nutrition's Innovative Step into Adult Nutrition

In a significant move for the plant-based nutrition market, Else Nutrition Holdings Inc. has announced its entry into the adult nutrition sector with the launch of ready-to-drink (RTD) nutritional shakes. This launch aims to cater to the growing demand for convenient, healthy, and clean-label products that align with current dietary trends. The product line is targeting the vibrant market of adults seeking nutritious options that fit their lifestyle preferences, especially as the demand for plant-based alternatives surges.

The U.S. dairy alternatives market is on the rise, projected to increase from $5.84 billion in 2022 to an impressive $14.28 billion by 2030. This growth is a direct reflection of consumers gravitating towards plant-based products, which meet their health-conscious and eco-friendly choices. Else Nutrition’s new RTD shakes are designed to satisfy this shift, providing a product that is not only vegan and vegetarian but also aligns with flexitarian diets, which are adopted by many for their proven health benefits.

Else Nutrition is proud to unveil its RTD shakes as the first complete nutrition drink formulated exclusively for adults. Made from whole food ingredients, including almond butter, sunflower protein flour, and buckwheat flour, these shakes are a dairy-free, minimally processed alternative to traditional dairy-based nutritional supplements. Each serving comes packed with essential nutrients that aim to redefine nutritional beverages for adults.

Key Features of Else Nutrition's RTD Shakes

• - Nutritional Powerhouse: Each shake contains 280 calories and 14g of high-quality plant protein, ensuring that adults receive a balanced nutrition profile to support their health.
• - Fiber and Healthy Carbs: Crafted with natural fibers and healthy carbohydrates, these shakes promise to be easy on the stomach and beneficial for digestion.
• - Vitamins and Minerals: With 26 essential vitamins and minerals, the shakes are tailored to meet the specific health needs of adults, promoting overall well-being.
• - Reduced Sugar Content: Else Nutrition has committed to delivering a product with 50% less sugar compared to leading competitors, with no artificial sweeteners included.
• - Conscious Choices: These shakes are lactose-free, cholesterol-free, and low in saturated fat, all while being certified by Clean Label Project.

Currently, Else Nutrition's RTD Vanilla shakes are available in Canada, offered in convenient 8 fl. oz. (236 mL) tetra packs. Consumers can easily purchase them through Amazon.ca and select retail outlets. There are plans to introduce additional flavors as the product line evolves. In the United States, the RTD shakes are set to make their debut in the second quarter of 2025, broadening accessibility to more consumers.

Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition, expressed excitement about the launch, stating, “We are proud to introduce a convenient, clean, and delicious option for adults looking to meet their daily nutritional needs. This launch is a natural progression of our mission to deliver whole-food-based nutrition for all ages. Our adult shakes aren't just better for you and easier to digest—they're better for the planet too.”

Else Nutrition’s commitment to pioneering whole-food-based nutrition is evident from their past achievements, including a renowned plant-based formula for toddlers that has garnered thousands of favorable reviews and solidified their position in the market. The brand is now extending its innovative spirit to meet the nutritional needs of adults.

For more information about Else Nutrition and its pioneering approach to nutrition, check out their website at www.elsenutrition.com. The company's drive for innovation in clean, plant-based nutrition continues to establish it as a leader in the field, positioning itself for sustainable growth as trends evolve toward healthier eating habits.

This new foray into adult nutrition goes beyond simply providing a product. It aims to resonate with a growing demographic that prioritizes health, wellness, and sustainability in their dietary choices—organically integrating nutrition into their lifestyles.