Reviving Tradition: A Century-Old Canvas Factory in Kurashiki, Okayama

Reviving a Century-Old Craft: The Story of Kurashiki Canvas

In today's rapidly changing world, traditional crafts often face an uphill battle to remain relevant. One such story is that of a century-old canvas factory in Kurashiki, Okayama. Known for its high-quality canvas production, this factory symbolizes both the area's rich heritage and the challenges of modern industrial landscapes.

Recently, a YouTube video titled "100 Years of Tradition: Walking with Kurashiki Canvas into a New Era" was released by Factelier, a fashion brand that directly connects consumers with Japanese factories. This video highlights the challenges that Kurashiki Canvas Company is experiencing in preserving its age-old technique amidst widespread perceptions of canvas as merely a low-cost, ubiquitous material. Although the factory commands a 70% domestic market share in canvas production, it is still facing an existential crisis.

On the Brink: The Crisis Facing Kurashiki Canvas

For over 130 years, Kurashiki Canvas has stood as a symbol for the town of Kurashiki in Okayama Prefecture. The company has cultivated a loyal customer base that values quality and craftsmanship. However, recent years have brought with them the threat of losing this invaluable tradition. The notion that canvas is inexpensive and common has stunted recognition of the skilled labor and intricate processes behind the craft. The fear remains that decades-long expertise could fade away quietly.

Despite these testing times, the artisans at Kurashiki Canvas remain committed to upholding their craftsmanship. Their dedication is evidenced in the recent Craftsmanship Award 2025, hosted by Factelier. Kurashiki Canvas was honored with the Grand Prize in the men’s goods category for their 6-Pocket 2-Way Canvas Tote Bag. This recognition symbolizes not only the quality of their product but also a renewed appreciation of the craftsmanship that goes into its creation.

A Message of Hope from Kurashiki Canvas

During the award ceremony, the factory's representative, Takeshi Takemaru, expressed his gratitude, stating, “Receiving this meaningful award during such challenging times encourages us to reflect on our direction. It serves as a significant opportunity for us to think about our future. We will strive to continue producing exceptional goods.” This sentiment encapsulates the spirit of resilience that drives these craftsmen to maintain their legacy, despite the looming challenges.

Taking Steps into the Future

The award serves as a catalyst for Kurashiki Canvas to bolster its future endeavors. Factelier, through its website and local initiatives like “Furusato Tax,” which allows people to donate to support local businesses, aims to promote the beauty of Japanese canvas globally. Their commitment to spreading awareness about the intricacies of this craft paves the way for a robust partnership between artisans and consumers.

What is Factelier?

Founded in 2012, Factelier is a direct-to-consumer fashion brand that specializes in products made entirely in Japan. The brand actively collaborates with local factories, bypassing intermediary distribution to create exceptional, high-quality items at fair prices for customers while ensuring that craftsmen receive a just share of profits. They operate primarily through online sales, with fitting stores in Ginza and Kumamoto to further connect with consumers globally.

With a current domestic apparel production rate reduced to a mere 1%, Factelier’s focus on local industry and craftsmanship has garnered significant media attention, reinforcing the brand's commitment to preserving Japan's rich textile tradition.

Join the Movement

Consumers who wish to support Kurashiki Canvas and the broader initiative of preserving Japanese craftsmanship can visit the Factelier website to learn more or participate in the Furusato Tax program. Together, we can play a part in the revival and continuation of these valuable cultural practices.

Watch the Full Video Here!

Learn more about Factelier here.