Leferi Hosting the Prestigious KYEA 2024 Celebrates K-Beauty Excellence with Numbuzin and CLIO

Leferi's Grand Showcase of K-Beauty at KYEA 2024

On December 19, 2024, Leferi orchestrated a spectacular celebration of K-Beauty during the 6th annual Korea YouTuber's Excellence Awards (KYEA 2024) held at The Shilla Hotel located in Jung-gu, Seoul. This impressive event marked a memorable conclusion to the year within the beauty industry, highlighting the evolution and impact of Korean beauty creators.

The ceremony was led by dynamic broadcaster Shin Dong-yup, who infused the event with charm while facilitating the awards. Leferi, a prominent global beauty creator group, meticulously selected winners based on extensive big data compiled from beauty YouTubers boasting over 1,000 subscribers throughout the preceding year. This approach ensured that the accolades honored truly outstanding brands and products based purely on merit without the influence of sponsorships.

Often dubbed the 'Cannes Film Festival of the Beauty Industry,' KYEA 2024 celebrated excellence across 43 categories ranging from skincare to makeup. Among the standout winners, numbuzin emerged victorious in the skincare category, continuing its streak of triumph after previous awards in 2021 and 2023. Meanwhile, CLIO reaffirmed its supremacy in the makeup category, securing the top spot for the fourth time following its past victories in 2019, 2020, and 2023.

The ranking of top brands in makeup revealed CLIO, PERIPERA, and ETUDE holding the top three positions. In the skincare category, numbuzin, VT COSMETICS, and Torriden captivated attention. The Rising Brand category showcased emerging competitors such as haming, A.Chi, and LUMMIR. Notably, the skincare competition ratio soared to 1,785:1, and cosmetics reached 959:1, reflecting an unprecedented level of competition.

The event drew approximately 300 attendees, including 50 influential beauty creators and 110 brand representatives. For the first time, international beauty YouTubers from Japan joined in, facilitating valuable networking opportunities with local brands. Moreover, global IPR initiatives played a crucial role in bridging communications with major media outlets in the US and Japan, elevating the visibility of K-Beauty on a global scale.

As the sixth installment of the awards unfolded, it evaluated an impressive 24,619 YouTube videos produced by 1,257 beauty YouTubers. This comprehensive analysis employed a rigorous selection process that emphasized brand and product recommendations alongside overall video views to uphold standards of objectivity, fairness, and transparency.

The success of KYEA 2024 reinforces Leferi's dedication to advancing the international profile of K-Beauty and acknowledges the hard work of beauty creators and brands alike in shaping the future of the cosmetics industry.

For more details about the awards and featured brands, visit Leferi's Website or follow them on Instagram @leferient.