Lotte Unveils Lakkus: A Dreamy Collaboration
Lotte, the renowned Japanese confectionery company, is set to make waves in the chocolate market with the launch of a groundbreaking product: Lakkus. Slated for release on January 13, 2026, Lakkus represents the first-ever collaboration between two of Lotte's flagship brands, Lamy and Bacchus, both of which hold the top spots in the alcoholic chocolate market. This much-anticipated treat celebrates the 60th anniversaries of both brands, making it a truly momentous occasion for chocolate lovers.
An Innovative Chocolate Experience
Lakkus is more than just a chocolate; it's a celebratory treat designed for enthusiasts who appreciate the rich flavors of alcohol-infused chocolates. By combining Lamy's famous rum chocolate with the smooth texture of Bacchus chocolate, Lotte aims to create a unique dual-tasting experience that pays homage to the loyal fans of both products. The innovation lies in the way the rum from Lamy is encased within Bacchus's luxurious chocolate shell, offering a delightful fusion of flavors in each piece.
In developing Lakkus, Lotte’s marketing team sought to highlight the exceptional tastes of both chocolates while ensuring a harmonious balance between the sweetness of the chocolate and the boldness of the rum. The special syrup at the center of each piece features not just rum but also raisin extract to enhance the fruity flavor profile, resulting in an indulgent treat that delivers a vibrant and aromatic experience.
Lakkus is presented in a convenient package containing 10 pieces, with a recommended retail price of around 356 yen (tax included). This product will be available nationwide, catering to the diverse tastes of chocolate lovers across Japan.
A Tribute to Long-Standing Favorites
Lotte’s decision to create Lakkus comes from recognizing the deep affection fans have for both Lamy and Bacchus. Since its launch in 1965, Lamy has become synonymous with adult chocolate, often celebrated for its elegance and rich flavor. Bacchus, introduced in 1964, is cherished for its smooth, high-quality milk chocolate that surrounds a flavorful brandy center. Both products have captured the hearts of consumers for decades, with Lakkus serving as a tribute to their legacy and a symbol of gratitude toward loyal customers.
Mayuko Hattori, who is at the forefront of the chocolate planning division at Lotte, expressed excitement about the product, stating, “We wanted to create something special to commemorate both Lamy and Bacchus. With Lakkus, we’re allowing fans to enjoy the best of both worlds.” Hattori also noted that nearly half of Lamy's fans prefer not to drink alcohol, which inspired the creation of Lakkus. The addition of raisin extract makes the rum flavor smoother and more approachable, catering to all chocolate lovers.
What’s Inside Lakkus?
Each piece of Lakkus contains a luxurious mix of flavors, marrying the smooth experience of Bacchus with the fruity notes of rum. This dream collaboration embodies Lotte's ongoing commitment to innovation while maintaining the heritage of its beloved products. Lotte encourages everyone to indulge in this limited-time offering and experience the delightful combination that Lakkus brings.
Special Note
Due to the presence of alcohol, Lakkus is not suitable for children, individuals who may be sensitive to alcohol, pregnant or breastfeeding women, and anyone who plans to drive after consuming it.
Conclusion
Celebrate over 60 years of chocolate excellence with Lakkus, a remarkable new addition to Lotte's product lineup. This innovative collaboration promises an unforgettable taste experience for both Lamy and Bacchus fans alike. Don’t miss the chance to savor the flavors of this unique chocolate treat when it hits the shelves in January 2026. Join the community of chocolate lovers and prepare to indulge in the remarkable harmony of Lakkus!