A Refreshing New Beverage to Try This Summer
On June 1st, a delightful new beverage hit convenience stores across Japan: the ‘Nippon Ale Oita Pear’, produced in collaboration with Kyodo Dairy Co., Ltd. and the Japan Agricultural Cooperatives (JA Zen-Noh). This drink marks the second release under the Nippon Ale brand, emphasizing a connection between producers and consumers, while promoting locally sourced products.
Background of Nippon Ale
The Nippon Ale brand is dedicated to connecting Japan's agricultural producers with consumers, celebrating food from all 47 prefectures. With a motto of offering a supportive cheer for Japanese produce, Nippon Ale aims to deliver the tastes of Japan to the people. This brand seeks to bring the flavors of local fruits to a wider audience and promote awareness and appreciation of domestic agriculture.
A Taste of Oita
The new beverage is crafted from locally sourced Oita pear juice, known for its refreshing fragrance and juicy flavor. This drink is characterized as a