New Balance '471' Launches with Nagisa Saito in Spring Campaign
Step into Spring with New Balance '471'
ABC Mart is set to unveil the much-anticipated low-profile sneaker, the New Balance '471', starting April 9, 2026. This launch is paired with a vibrant spring campaign featuring Nagisa Saito, an up-and-coming actress recognized for her versatility and style. In this campaign, Saito showcases the sneaker through four distinct outfits, highlighting its adaptability in various settings—from casual outings to more feminine looks.
Embrace Versatility with '471'
The theme of the campaign, ‘Yes, this is the one’, emphasizes the sneaker's reliable appeal. With each look, Nagisa Saito embodies the essence of the '471', proving that it can effortlessly integrate into any wardrobe. Whether paired with jeans, dresses, or casual wear, these sneakers make for a perfect companion, enhancing everyday outfits without compromising comfort or style.
The low-profile design draws inspiration from the retro running styles of the 1970s, specifically modeled after the New Balance ‘320’. The sleek silhouette retains a comfortable fit, allowing for ease of movement while embracing a vintage charm through the blend of suede and mesh in the upper part. The unique toe box design, along with the premium leather 'N' logo, adds a touch of sophistication to its casual look.
Stylish Looks by Nagisa Saito
As part of the campaign, Saito demonstrates how the '471' can elevate various styles:
1. Feminine - Saito pairs the sneakers with a light, flowy dress that captures the essence of spring.
2. Casual - She sports the sneakers with denim shorts and a relaxed tee, perfect for weekend outings.
3. Chic - A smart-casual outfit comprising tailored trousers showcases the sneaker's versatility in a more formal setting.
4. Playful - A vibrant skirt and graphic tee combo highlight the sneaker's youthful and fun side.
These diverse outfits resonate with Saito's youthful spirit and illustrate the sneaker's flexibility for the warmer seasons, making it an essential part of any spring wardrobe.
Product Specifications
The New Balance '471' comes in various color options:
- - GRAY/GREEN, GRAY/NAVY, GRAY
- Price: ¥13,970 (incl. tax)
- - BLACK, WHITE
- Price: ¥15,950 (incl. tax)
- - BLUE/RED, ROSE PINK
- Price: ¥13,970 (incl. tax)
About Nagisa Saito
Nagisa Saito first rose to prominence as a member of the idol group =LOVE, produced by Rino Sashihara, but has since transitioned into a sought-after actress. After graduating from the group in January 2023, she starred in notable dramas such as Tomorrow, I Will be Someone's Girlfriend which sparked much talk. Her role as the lead in the film We Who Know Nothing About Love further solidified her status as a talented young actress, alongside her role as Ruby Hoshino in the live-action adaptation of the popular manga Oshi no Ko.
About ABC Mart
Company Name: ABC Mart, Inc.
CEO: Yoshikichiro Hattori
Headquarters: 1-3-1 Azabudai, Minato City, Tokyo, 106-0041, Japan
Founded: June 6, 1985
Business: Retail of footwear, clothing, and miscellaneous goods, alongside footwear design, production, and sales.
For any inquiries, please contact us at 0120-936-610, available weekdays from 10:00 AM to 5:00 PM (Monday to Thursday).
Topics Consumer Products & Retail）
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