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Unleashing Marketing Excellence with 'Marketing Waza'

In the dynamic world of marketing, hands-on experience and insights from industry veterans are invaluable. Recognizing this need, EQUITAS is excited to announce the recruitment of participants for the sixth cohort of their renowned premium training program, 'Marketing Waza.' This course, set to begin on August 7, 2025, is specially designed for both aspiring leaders and seasoned executives in marketing.

Since its inception in 2019, 'Marketing Waza' has cultivated a unique learning environment, bringing together around 140 participants from leading companies across Japan. The program offers direct mentorship from legendary marketers who have honed their skills at P&G, ensuring that participants gain not only theoretical knowledge but also practical skills.

The Essence of 'Marketing Waza'

The program integrates successful training methodologies used at P&G, focusing on experiential learning through lectures and workshops. With an average satisfaction rating of 4.68 out of 5, the course has proven effective in enhancing the practical capabilities of its participants.

By keeping class sizes small, the training fosters direct interaction between participants and instructors, allowing for personalized coaching on essential marketing frameworks. The curriculum comprises 24 specialized lectures, addressing various real-world challenges and encouraging attendees to actively participate in addressing complex marketing scenarios.

Course Details

Opening Date: August 7, 2025
Class Times: Weekdays from 18:30 to 21:00 (Online/Hybrid)
Capacity: 25 participants
Total Lectures: 24
Tuition Fee: ¥1,375,000 (tax included)
* Special discount of 5% for additional participants from the same organization.

Applications are open until July 25, 2025. For those interested in detailed information regarding the application process or individual consultations, please visit Marketing Waza's official website.

Expert Instructors Guiding Your Journey

The program is curated by highly respected figures, including:

• - Hiroko Wada: The founding director, former VP of P&G and an external director for Coca-Cola Bottlers Japan Holdings.
• - Takashi Wasa: The current head of the 6th and 7th term executive director of Jukebox Dreams, and formerly led significant marketing initiatives at Coca-Cola Japan.

Wasa expresses his dedication to nurturing emerging leaders as a way of passing on knowledge and experience gained over his illustrious career. He emphasizes the transformative power of insight and strategic thinking in marketing, which he actively imparts during the course.

Course Highlights & Curriculum Overview

'’Marketing Waza' offers a comprehensive study of marketing strategies and practical applications through various modules:

• - Marketing Strategy Basics: Understanding the core components of effective marketing strategy tailored to specific brands.
• - Consumer Insights: Diving deep into the consumer understanding necessary for successful marketing execution.
• - Product Research: A focus on developing products with the consumer in mind and analyzing barriers to customer-centric approaches.
• - Creative Development: The essential steps for developing impactful marketing campaigns and the importance of collaboration.
• - Financial Strategies: Understanding the fundamentals of financial management critical for enhancing business value.
• - Leadership Training: Developing leadership capabilities necessary for fostering an effective marketing environment.

Your Path to Becoming a Marketing Leader

As the industry evolves rapidly, marketers need to keep pace with dynamic market conditions. 'Marketing Waza' is your opportunity to gain insights from industry experts, collaborate with peers, and acquire the knowledge needed to navigate the complexities of today’s marketing landscape effectively.

Join the journey of transforming your marketing expertise into excellence and secure your spot in the 'Marketing Waza' program!
For registration and inquiries, visit Marketing Waza Application.

Company Overview:
Name: EQUITAS LLC
Founded: March 27, 2019
Headquarters: Aoyama 2-7-13, Placeo Aoyama Building 3F, Minato-ku, Tokyo, Japan
Website: EQUITAS