#Japan #Tokyo #Pal System #Onigiri Good #Rice Promotion

Join the Onigiri Good Campaign

Starting from August 31 and running until September 30, the Pal System Cooperative Association is launching an engaging campaign on Instagram designed to promote rice consumption and educate people about food. This initiative is called the "Onigiri Good" campaign and it aims to boost public interest in rice by encouraging participants to share photos and videos of onigiri (rice balls).

What is the Onigiri Good Campaign?

The Onigiri Good campaign is part of a broader effort by Pal System, which began in 2022, to address the decrease in domestic rice consumption and the challenges faced by rice-producing regions. The campaign not only highlights the deliciousness and joy of making and eating onigiri, but it also serves as an educational project aimed at fostering a love for rice among consumers.

By sharing their experiences on social media, participants can contribute to both raising awareness about the campaign and supporting rice producers across Japan.

How to Participate

Getting involved in the Onigiri Good campaign is easy and open to anyone! Here’s how you can participate:
1. Follow the Daidoko Log Instagram account (@daidokolog)
2. Capture a photo or video of your onigiri and post it on your Instagram with the hashtags #PalSystem and #OnigiriGood.

Exciting Prizes Await!

As a token of appreciation for your participation, the campaign will conduct a drawing where 30 lucky winners will receive a beautifully crafted cloth from INOUE. Additionally, six of these winners, selected for the special "Onigiri Good Award," will receive an exclusive Salt & Seaweed Set.

Winners will be notified via direct message in mid-October, so don’t forget to check your inbox!

Why Support Rice Consumption?

With a rising trend towards convenience foods and health consciousness among consumers, onigiri sales have seen an upsurge—making this campaign timely and relevant. Pal System is committed to ensuring the stable consumption of rice, and the Onigiri Good initiative encourages everyone to create and enjoy these delightful rice balls as a means to support local farming regions and promote sustainable agricultural practices.

Through this initiative, not only can we support rice producers, but we can also contribute to the improvement of Japan’s food self-sufficiency rate.

Important Details

• - Campaign Duration: August 31 – September 30, 2026
• - Prizes: Random selection of 30 participants will win a cloth, plus a specialty set for award winners.
• - Account Privacy: Please keep your Instagram account public during the contest duration to ensure your eligibility.
• - Winners Notification: Must respond to the message within five days to claim your prize.

This campaign is not sponsored by Instagram and may be subject to changes or cancellation. For further information, visit the official campaign page.

About Pal System

Pal System Cooperative Association, located in Shinjuku, Tokyo, aims to foster community support through cooperative farming and distribution practices. With numerous member cooperatives across various regions, they are dedicated to enhancing the quality of life for their members and promoting sustainable agricultural practices.

By participating in the Onigiri Good campaign, you're not only enjoying a beloved Japanese dish but also supporting local farmers and promoting the goodness of rice!