Freddy's New Campaign Promotes Quality Time with Family Through Food

Freddy's Launches New Branding Campaign: "This is the Good Stuff"



Freddy's Frozen Custard & Steakburgers, the acclaimed fast-casual dining chain celebrated for its delightful steakburgers, crispy shoestring fries, and creamy frozen custard, has unveiled an exciting new campaign entitled "This is the Good Stuff." Set to launch on July 17, this integrated media initiative is designed to inspire patrons to slow down and fully appreciate moments spent with family and friends over a flavorful meal.

The Campaign's Message



Amidst the hustle of modern life, Freddy’s new campaign articulates a pressing thought: are we truly savoring our meals and experiences? The creative advertisements delve into the warmth of familial bonds, showcasing cherished moments shared over their signature steakburgers and frozen custard. Embracing the theme of slowing down, the campaign encourages everyone to take a step back from their frenetic lives and find joy in simple, yet significant, experiences—like enjoying a meal together.

The Creative Power Behind It



In collaboration with the innovative creative agency 3Headed Monster (3HM) based in Dallas, this campaign marks an exciting new chapter in Freddy's marketing. Recognized for their ability to propel emerging brands into the spotlight, 3HM’s fresh approach melds humor and emotional resonance, making the message relatable to a wide audience. Erin Walter, Chief Marketing Officer at Freddy's, emphasized that the agency’s unique blend of creativity aligns seamlessly with the brand's aspirations. She stated, “This is the good stuff signifies our commitment to our loyal customers and echoes the growth trajectory we are experiencing.”

Enhancements to the Menu



In tandem with the creative rollout, Freddy's is also thrilled to introduce exciting new menu items. Customers can indulge in their expanded offerings, including Tots, Grilled Cheese Steakburgers, and Prime Rib Steakburgers that are sure to tantalize taste buds. Moreover, the much-anticipated Dr. Pepper Frost will make its summer debut, further establishing Freddy's as a go-to destination for delicious food and delightful experiences.

Fostering Genuine Connections



Shon Rathbone, Founder and Creative Chairman of 3Headed Monster, expressed that the essence of the campaign resonates with a universal truth; in today’s fast-paced world, it's increasingly challenging to be present with our loved ones. The wit and heart embedded in the campaign’s narrative remind us of the need to refocus on the importance of sharing moments with those we care for. This powerful reminder aligns perfectly with Freddy's dedication to fostering a welcoming, family-friendly atmosphere throughout its over 600 locations nationwide.

Future of the Campaign



As the "This is the Good Stuff" initiative continues, Freddy's plans to reinforce the campaign with additional advertisements and time-sensitive messaging that emphasizes their commitment to quality food and heartfelt hospitality. With ongoing plans for expansion, including the establishment of more franchises across the country, Freddy's is poised to capture the hearts of consumers craving both good food and good moments with the people who matter.

About the Brands



Founded in 2002 in Wichita, Kansas, Freddy's Frozen Custard & Steakburgers has become a prominent player in the fast-casual restaurant space, boasting over 550 locations across the United States and Canada. The brand prides itself on its made-to-order offerings that create a unique dining experience. For more insights on franchising opportunities with Freddy's or to discover more about the newly launched campaign, visit freddys.com and 3headedmonster.com for further details on their innovative strategies.

With a heartfelt message and a focus on connection, Freddy's is not just serving meals, but also creating a space for making memories with loved ones. Let's embrace the good stuff and treasure our time spent together.

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.