#USA #Pittsburgh #protein snacks #Ready® #Vitamin Shoppe®

Ready® Expands Retail Presence with New Partnership

Ready®, a prominent name in the protein-centric snacks and beverage sector, has made an exhilarating announcement: the brand is entering into a retail partnership with The Vitamin Shoppe®. This partnership signals a significant milestone in Ready®'s journey to provide healthy and tasty snack options across the United States.

With over 640 retail locations of The Vitamin Shoppe and Super Supplements now offering Ready®'s protein bars, health-conscious consumers will have easy access to these delicious and nutritious treats. The launch includes the exciting introduction of a new flavor – the Iced Oatmeal Cookie, which promises to tantalize taste buds with the nostalgic essence of freshly baked cookies. This unique flavor will only be available at The Vitamin Shoppe and on their website, ensuring customers can indulge in something special.

A Flavor to Crave

The Iced Oatmeal Cookie flavor complements Ready®'s already popular lineup, which includes favorites like Chocolate Peanut Butter and Chocolate Chip. Each bite is crafted to evoke the warmth of homemade cookies, melding the comforting tastes of cinnamon, oats, and a delicious vanilla drizzle. These indulgent treats are fortified with:

• - 15 grams of high-quality protein
• - 7 grams of fiber
• - 6 grams of whole grains

Understanding the needs of its consumers, Ready® has formulated its bars to exclude artificial sweeteners like sucralose and sugar alcohols, ensuring that health-conscious snackers can enjoy their treats without compromising their nutritional goals. The bars are gluten-free and Non-GMO, making them suitable for a broad audience, especially active individuals looking for a sweet snack that fits their dietary requirements.

According to Brian Cavanaugh, Ready®'s Chief Commercial Officer, the brand is committed to meeting the increasing demand for tasty snacks made from familiar ingredients. He emphasized, "Our new Iced Oatmeal Cookie Protein Bar delivers on that promise, giving people a clean, delicious option without artificial sweeteners or fillers."

The Growing Demand for Healthy Snacks

Muriel Gonzalez, the President of The Vitamin Shoppe, noted the rising popularity of protein bars and functional snacks among consumers seeking convenient on-the-go diet options. This collaboration introduces Ready®'s enticing flavors to the mix, further enhancing the retailer’s high-performance snack options. This partnership reflects the trend of health-conscious eating where consumers increasingly gravitate towards products that are both nutritious and flavorful.

About Ready®

Founded in 2012 by Pat Cavanaugh in Pittsburgh, Ready® has rapidly escalated to be one of America’s leading brands in the active nutrition market, known for its commitment to quality and great taste. The company has proudly captured the attention of athletes and health enthusiasts alike, boasting co-ownership by NFL star Aaron Donald and basketball sensation Giannis Antetokounmpo.

Ready® focuses not just on providing nutritional products but also champions community initiatives and youth sports, contributing as the Official Snack of The AAU (Amateur Athletic Union). The brand's participation in social causes is underscored by its partnership with Susan G. Komen® to combat breast cancer.

With its portfolio available in over 31,000 retail outlets across the nation and a diverse lineup of products, Ready® is well-positioned to continue making waves in the health and wellness arena.

For those eager to try the new Iced Oatmeal Cookie Protein Bar, Ready®’s products can be found at The Vitamin Shoppe or on their official website, TeamReady.com, where consumers can also stay updated by following the brand on social media platforms like Instagram, X, TikTok, and Facebook.

Ready® continues to inspire healthy living by delivering delicious, protein-packed snacks that empower an active and nutritious lifestyle. This new partnership with The Vitamin Shoppe is not just a step forward for the brand but encapsulates a broader movement towards healthier, mindful eating choices in the retail market.