Harry Kane Becomes Global Brand Ambassador for EVEREADY® Campaign

Harry Kane Takes the Spotlight as EVEREADY®'s New Global Ambassador



In an exciting announcement that has caught the attention of fans worldwide, EVEREADY®, the renowned battery and lighting brand, has revealed Harry Kane as its new global brand ambassador. This partnership aligns perfectly with EVEREADY's strategic marketing campaign to elevate its presence in international markets, making quality energy solutions more accessible to families around the globe.

Harry Kane, the legendary captain of the English national football team and star striker for Bayern Munich, brings immense star power to the EVEREADY brand. Known for his remarkable achievements on the field—such as being Tottenham Hotspur’s all-time leading goal scorer and clinching multiple Golden Boot awards—Kane’s involvement represents more than just a sports endorsement. It signifies a commitment to quality and reliability, traits that resonate with the values of the EVEREADY brand.

Expanding Global Reach


As part of a multi-year collaboration, Kane will feature in various international marketing campaigns designed to engage customers across different platforms, including social media, digital channels, e-commerce, and in-store displays. Lori Shambro, marketing director at Energizer Holdings, expressed excitement over the partnership, stating, “We are thrilled to team up with a genuine global football icon and are proud to welcome Harry Kane as our global brand ambassador. His passion and leadership are inspiring, and we believe he will help us connect with new consumers, showcasing how our high-quality, affordable products can energize families and balance budgets.”

Kane conveyed similar enthusiasm, highlighting the trust and reliability associated with the EVEREADY brand. “I am excited and honored to partner with EVEREADY, a globally trusted brand known for helping households operate seamlessly, especially when it matters most,” he stated. This endorsement is not just about promoting products; it’s about sharing a vision where families can find reliable energy solutions amidst their busy lives.

A Trusted Name in Households


For many years, EVEREADY has been a staple in households, offering quality batteries and lighting solutions. The brand is synonymous with dependability and affordability, fulfilling the needs of families across the globe. With this new partnership, EVEREADY aims to reinforce its reputation while also pushing towards greater availability and affordability in energy solutions.

Kane's remarkable career and leadership both on and off the pitch will certainly enhance EVEREADY’s brand image. His status as a role model to countless fans creates an invaluable connection for the brand, potentially influencing their purchasing decisions.

About EVEREADY and Energizer Holdings


EVEREADY is a brand under the umbrella of Energizer Holdings, Inc., a major player in the global market for primary batteries and portable lighting products. Headquartered in St. Louis, Missouri, Energizer Holdings oversees a robust portfolio of brands, including Energizer, Eveready, Rayovac, and Varta. The company is also a prominent manufacturer of automotive and cosmetic products, continuously aiming to provide better service to consumers and customers alike.

This alliance with Harry Kane marks a new chapter for EVEREADY as it endeavors to expand its reach and solidify its position in the market. By integrating sports with everyday products, the brand hopes to inspire families everywhere to power their lives with EVEREADY’s trusted solutions.

In conclusion, Harry Kane's appointment as the global ambassador of EVEREADY presents a promising opportunity for the brand to enhance its presence on the world stage while continuing to deliver exceptional products to its loyal consumers. As EVEREADY sets out to engage a broader audience, the partnership stands as a testament to the brand’s commitment to quality, innovation, and consumer trust.

Topics Consumer Products & Retail)

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