#USA #MotionPoint #Coconut Creek #Localization #Adaptive Translation

MotionPoint's Revolutionary Connected Platform

In a significant advancement for businesses aiming to reach global audiences, MotionPoint has launched its Connected Platform aimed at seamlessly integrating Adaptive Translation™ into any website platform. As the leading provider in multilingual website localization, MotionPoint has been at the forefront of helping companies expand internationally for almost 25 years. Their latest offering represents a shift in how enterprises can implement translation services within their digital ecosystems.

The Evolution of Localization

Before the Connected Platform, MotionPoint relied on a fully managed, proxy-based localization service that combined proprietary technology with a comprehensive suite of concierge services, including customer support and web engineering. This traditional model has successfully powered the multilingual websites of some of the world’s most renowned brands without requiring internal team involvement. But as client needs evolve, so too must the solutions providers offer.

Evan Kramer, CEO of MotionPoint, emphasizes this evolution: “Our fully managed platform is still the quickest way to completely outsource your website localization. However, many customers are looking for more control, especially across various digital channels.” The Connected Platform responds directly to this demand, allowing clients to integrate Adaptive Translation™ into their own systems via API integrations, thus unlocking MotionPoint's advanced translation capabilities without relying solely on a fully managed infrastructure.

How Adaptive Translation™ Works

At the heart of the Connected Platform is Adaptive Translation™, MotionPoint's proprietary approach that uses artificial intelligence (AI) alongside human linguistic expertise to deliver high-quality translations at minimized costs. This innovative framework consists of three key components that work sequentially to optimize accuracy, efficiency, and cost-effectiveness:

1. Memory Optimizer: This first layer enhances real-time translation memory, automatically applying previously approved translations while continuously updating client memory. It goes beyond identifying exact matches by recognizing predictable linguistic patterns, thereby dynamically adapting known translations to similar variants. This drastically reduces the overall translation volume and costs while ensuring consistency across diverse content types.

2. Brand Voice AI: For any content that Memory Optimizer can’t process, Brand Voice AI takes over as the customer’s custom AI translation engine. It is tailored to reflect specific brand tone, terminology, and style, providing translations that are 40% to 60% more accurate than generic machine translation engines like Google Translate. This ensures that every phrase aligns with the client's branding guidelines, maintaining coherence and clarity across markets.

3. AdaptiveQE (Quality Estimation): The final layer features an automated workflow that seamlessly routes all translated content—whether reused or newly generated—through an AI-driven quality control process. AdaptiveQE evaluates the quality of translations in real-time against client-defined thresholds, which can be set at page or content-type levels. If a translation meets the established criteria, it gets automatically approved; otherwise, it is sent to a human linguist for review and editing. This intelligent workflow maximizes efficiency while guaranteeing quality only where needed, eliminating unnecessary costs.

Bridging Multiple Digital Landscapes

These three technologies combine to create a more efficient translation workflow that adapts to each customer’s specific needs, expectations, and budgets. As Rob Lyons, MotionPoint’s Director of Product and Technology, explains, “We designed Adaptive Translation to give clients complete flexibility, employing AI where acceptable while pulling in human expertise only when necessary.” And now, with the Connected Platform, this capability extends beyond websites to encompass mobile applications, CRM systems, support portals, streaming platforms, and more.

Moreover, clients who require additional assurance and quality expertise can enrich their experiences with MotionPoint’s concierge services, such as visual quality checks or web engineering assistance. The Connected Platform marks a significant evolution for MotionPoint, transitioning it from merely website localization to a comprehensive multilingual marketing platform.

In addition to website localization, the platform enables businesses to leverage MotionPoint for content creation, transcreation services, and multilingual marketing efforts. Future expansions will incorporate managed global SEO, multilingual social media management, language distribution, and more, all designed to facilitate brands' growth and engagement with audiences worldwide using a singular integrated solution.

A New Era of Multilingual Business Solutions

“Clients are localizing more than just websites; they're building multilingual ecosystems that require flexible tools compatible with their workflows,” says Merisa Tomaro, Head of Sales at MotionPoint. “The Connected Platform allows them to implement adaptive translation seamlessly within their systems while still benefiting from MotionPoint's expertise and technology.”

About MotionPoint

MotionPoint is the global leader in multilingual website localization and digital content translation. For 25 years, it has empowered enterprises to create, manage, and optimize digital experiences tailored to any market and culture. With its proprietary technology Adaptive Translation™, MotionPoint delivers high-quality, brand-consistent translations at scale across websites, applications, portals, and more.

To learn more, visit www.motionpoint.com.