IC360 Introduces Advanced ProhiBet Technology for Caesars Sportsbook

IC360 Delivers Innovative ProhiBet Technology to Caesars Sportsbook

On March 4, 2025, IC360 proudly announced the integration of its state-of-the-art ProhiBet technology into Caesars Entertainment's premier sports betting platform, Caesars Sportsbook. This sophisticated monitoring system is designed to detect prohibited bettors in real-time, elevating compliance and integrity standards within the bustling world of online sports betting.

As legislative frameworks surrounding sports betting continue to adapt across various states, the prohibition of certain stakeholders from wagering on specific events has become increasingly prevalent. By deploying IC360's ProhiBet, Caesars Sportsbook will be able to ensure adherence to these regulations, thus upholding the integrity of sporting events and offering a secure environment for all participants.

Matt Heap, the Managing Director of ProhiBet, stated, "Our partnership with Caesars Sportsbook signifies a crucial step towards enhancing the integrity and transparency of the sports betting industry. With our advanced technology, we ensure that Caesars maintains a competitive edge in adhering to regulatory requirements while providing a seamless and compliant experience for their users."

The ProhiBet platform operates using encrypted data cross-referencing, which allows sportsbooks and sports franchises to actively monitor prohibited bettors as events unfold. This updated collaboration with Caesars Sportsbook highlights their dedication to fostering a safe and trustworthy betting ecosystem, while simultaneously establishing benchmarks for fraud detection in alignment with the intricate regulations specific to each state.

Already, ProhiBet has successfully conducted close to 50 million checks nationwide. This robust track record underscores the platform's effectiveness in safeguarding the integrity of sports betting operations.

IC360 itself is a recognized global technology and consultancy leader that focuses on providing comprehensive integrity and compliance solutions for sectors including sports, gaming, and iGaming. Its goal is to redefine industry standards through exceptional services that emphasize transparency and compliance amid the fast-paced changes in the global sports betting arena.

Caesars Entertainment, with a legacy dating back to 1937 in Reno, NV, stands as the largest casino-entertainment company in the United States. The organization has significantly expanded over the years via the development of new resorts and strategic acquisitions. Today, it boasts a diverse array of accommodations and experiences under its renowned brand names, including Caesars®, Harrah's®, Horseshoe®, and Eldorado®.

The integration of ProhiBet technology across Caesars Sportsbook not only bolsters the platform's compliance but also enhances the overall experience for patrons. By prioritizing operational excellence, service quality, and technological advancement, Caesars Entertainment continues to build meaningful connections with its guests. The brand's commitment to responsible gaming is exemplified by its PEOPLE PLANET PLAY framework, and their message remains clear: "Know When To Stop Before You Start."

As the landscape of sports betting evolves, partnerships like that of IC360 and Caesars Sportsbook will set the foundation for future advancements in compliance and industry standards. The rollout of ProhiBet technology is a testament to both companies' dedication to authenticity and trust in the betting market, reinforcing their mutual commitment to ensuring a safe and engaging experience for all users.