Introducing Integrated SEO/LLMO and Strategic PR Services for AI Era

Integrating SEO/LLMO and Strategic PR in the AI Era

PLAN-B Marketing Partners, based in Shinagawa, Tokyo, has recently announced the launch of a unique service combining SEO/LLMO expertise with strategic public relations (PR). This initiative aims to help companies achieve maximum marketing success in an era where generative AI is transforming the way users gather information.

Background of Service Launch

With the growing use of generative AI, users are increasingly turning to both search engines and AI platforms for information gathering. This shift has significantly changed the typical procedures users follow. To thrive in this new environment, businesses must adapt their strategies not only with SEO but also by optimizing for LLMO—ensuring their content is referenced by AI systems.

To achieve this, it’s vital for companies to enhance their own websites while also disseminating relevant information across external sites that AI will reference. Thus, integrating the perspectives of SEO/LLMO with external communication strategies of 'Strategic PR' becomes essential for expanding brand recognition and value.

A particularly important aspect is the collaboration between PR and marketing departments. To execute a cohesive and effective strategy, it’s increasingly crucial that these units combine their insights and resources. Unfortunately, many companies still see these departments working independently, resulting in missed opportunities for synergy.

Recognizing this gap, PLAN-B brings 18 years of SEO experience and unique research in LLM to integrate SEO/LLMO with strategic PR, supporting businesses in generating results in this AI-centric era.

Overview of 'Strategic PR' Service

The new service begins with a foundation built on business strategy. This approach integrates the often-disconnected aspects of 'awareness initiatives' and 'acquisition strategies' into a seamless marketing framework.

Strength 1: Depth and Breadth of Strategy

By centering on business strategy, the service designs marketing strategies that cover awareness (through PR and social media) and acquisition (via SEO, digital advertising, and website optimization). This holistic approach maximizes the synergy of all measures, addressing challenges like identifying which specific actions contribute to actual business growth.

Strength 2: Execution Capabilities

The service provides end-to-end execution support—from creating high-quality articles and building optimized websites to selecting and negotiating with influencers to enhance social media reach. By ensuring that strategic plans are effectively and reliably implemented, this service helps eliminate bottlenecks related to resource allocation.

Service Implementation Flow

The process unfolds in three key steps, smoothly guiding clients through strategy design, execution, and effect evaluation:

1. Designing Integrated Strategies Linked to Business Objectives
Start with comprehensive strategies that encompass PR, SEO, and LLMO, tailored to the customer journey. Strategies will focus on unique PR themes and SEO keyword plans that appeal to LLM.

2. Executing Continuous Strategies Based on Design
Following the devised strategy, the execution includes creating high-quality, research-driven content such as press releases and managing tasks related to information dissemination with both internal and external stakeholders.

3. Evaluating Effects Linked to Business Outcomes
This phase involves visualizing results based on metrics such as LLM-driven traffic and organic search conversions, regularly refining strategies based on findings and establishing continuous improvement plans.

PLAN-B's SEO Consulting Service

In addition to the new integrated service, PLAN-B offers focused SEO consulting, emphasizing business understanding and effective strategy design. With a sustainability rate of 95.3%, it leverages extensive industry knowledge to drive client business growth.

About PLAN-B Marketing Partners

Founded as a joint venture between PLAN-B, renowned for its expertise in SEO and digital marketing, and the ADK group, a comprehensive advertising company with rich experience, PLAN-B Marketing Partners has positioned itself to offer a full spectrum of digital marketing services. They have established themselves as indispensable partners for businesses aiming to expand through digital strategies.

For more information, visit their official website: PLAN-B Marketing Partners.