SixFour3 Announces Exciting New Franchise Launch in Jacksonville, Florida

SixFour3 Set to Launch New Franchise in Jacksonville



SixFour3, the leading name in fastpitch softball training, is thrilled to share its expansion plans for Jacksonville, Florida. The new facility is spearheaded by local family members Lonnie and LaMar Isaac, who are both retired military veterans. Joining them in this venture is Lonnie’s wife, Sharon, and their children—Keierra, Marquis, and Danielle. All of them share deep roots in the Jacksonville community and are excited to give back through their passion for softball.

"Softball has always been a big part of our family," Lonnie Isaac stated. "Now that our granddaughters are playing, it’s even more special to bring SixFour3 home to Jacksonville. We want to give local girls the best possible place to develop their game and their confidence."


The Isaacs are in the process of selecting a location in the Baymeadows area and hope to finalize their site soon. The new franchise will provide an elite training environment that aligns with the high standards associated with SixFour3 on a national level, fine-tuned specifically for female athletes.

Once operational, SixFour3 Jacksonville aims to deliver a premier training experience with features such as anytime access, flexible membership options, and a secure 24/7 environment that accommodates athletes’ varying schedules. The facility will offer specialized coaching through both one-on-one sessions and dynamic group activities, ensuring that players receive personalized attention and development tailored to their skill levels.

Additionally, athletes will benefit from a fitness program specifically designed for female performance. This aspect is crucial for enhancing performance while also emphasizing injury prevention. SixFour3’s core mission is to create a safe, welcoming, and empowering space where girls can train, develop, and flourish, highlighted by a modern design that promotes a positive atmosphere.

From novice players to those aspiring for collegiate recruitment, SixFour3 Jacksonville seeks to be an all-year-round haven for softball enthusiasts who desire more than just practice sessions—they’re looking for comprehensive support and meaningful training experiences.

"Lonnie, LaMar, and Sharon embody what SixFour3 stands for—family, community, and a dedication to helping the next generation thrive," commented Matthew Cooke, CEO of SixFour3. "Their Jacksonville roots and love for the game make them the ideal candidates to lead this expansion."


Founded on the belief that young female athletes deserve access to superior resources and opportunities, SixFour3 combines exceptional facilities, skilled coaches, and a nurturing environment, encouraging players to return season after season.

Stay tuned for additional updates on SixFour3 Jacksonville as it prepares to provide valuable services to softball families throughout Northeast Florida. For more information regarding SixFour3 and franchising opportunities, please visit sixfour3franchising.com.

About SixFour3


SixFour3 is a top-tier provider of fastpitch training and development facilities for girls. The company is dedicated to transforming the girls' fastpitch landscape by delivering state-of-the-art facilities and comprehensive training initiatives. Their mission is to empower young female athletes and cultivate a passion for the sport, offering unparalleled opportunities for growth both on and off the field.

Media Contact


Kevin Bednoski
[email protected]
(888) 749-3687

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