#Japan #AI #Tokyo #OMO #Ecbeing

Introduction

In an exciting development within the e-commerce sector, ecbeing, renowned for its leadership in e-commerce platform solutions, has unveiled plans to launch a new division titled 'OMO Solutions Division' by October 2025. This strategic initiative aims to bolster the integration of online and offline (OMO) experiences, thus addressing the evolving needs of businesses in an increasingly digital world.

Background

Ecbeing, established in 2012 and headquartered in Shibuya, Tokyo, has consistently ranked as the number one e-commerce platform in terms of share for 17 consecutive years, as per the data from Fuji Chimera Research Institute. The company has successfully built more than 1,600 e-commerce sites, offering comprehensive solutions that cater to both large and medium-sized enterprises.

By establishing the OMO Solutions Division, ecbeing aims to tackle various challenges that businesses face in their OMO strategies, including customer engagement and sales growth. The division will serve as a strategic partner to businesses needing tailored solutions for their digital transformation processes.

Mission of the OMO Solutions Division

The mission set forth by the OMO Solutions Division is clear: to assist companies grappling with OMO challenges and foster a smooth transition into integrated online and offline experiences. The division will focus on several key areas: enhancing customer acquisition through physical stores, boosting total sales, integrating customer data, and alleviating operational burdens placed on staff. With a wealth of developmental case studies and a robust suite of OMO-centered products, ecbeing is poised to provide specialized, optimal solutions for every partner firm.

Key Areas of Activity

The activities of the OMO Solutions Division will cover a broad spectrum, including:

• - Developing OMO strategies tailored to specific business challenges
• - Assisting in the synergy between physical stores and online events, reducing local operation complexities
• - Supporting the integration of real-world seminars with online transactions in B2B settings
• - Creating a support system for customer and store data integration analysis using Sechstant
• - Promoting personalized strategies leveraging customer records
• - Providing assistance in implementing solutions like RESOMO, LINE Mini Apps, and MGRe applications
• - Enhancing customer service and reservation experiences through AI utilization

The Future of Purchases with OMO and AI

As technology continues to evolve, the OMO Solutions Division is committed to leveraging AI capabilities to redefine purchasing experiences. Anticipated advancements include automating reservations and customer interactions via AI-powered digital staff, deeper integration of online and offline analytics through Sechstant, and delivering personalized experiences linked to customer data.

Key Solutions Offered

Among the innovative solutions introduced by ecbeing is RESOMO, a sophisticated reservation management platform that integrates membership and purchasing data, ensuring seamless and informed customer interactions across various channels. Additionally, the LINE Mini App features functionalities that simplify the use of membership cards, coupons, and e-commerce connectivity directly through the LINE app, promoting easier user engagement without app downloads.

Furthermore, the MGRe app, developed through strategic partnership with Meguri Corporation, emphasizes the importance of in-store engagements and data utilization for optimal OMO experiences. This native application enhances in-store experiences while utilizing push notifications for effective segmentation and communication.

Conclusion

Ultimately, ecbeing's establishment of the OMO Solutions Division represents a significant leap towards fostering more cohesive customer relationships in an omnichannel environment. As businesses navigate the complexities of integrating their online and offline operations, ecbeing's wealth of expertise and innovative solutions position it as a key player in the e-commerce landscape.

For more information about ecbeing and its offerings, visit ecbeing.