#Japan #animal welfare #Rescue Dogs #Shinjuku #CoCo Gourmet

Launching the Wan x TWO Campaign: A Collaborative Effort to Support Rescue Dogs

In an inspiring move to aid rescue dogs, Biophilia Co., Ltd., headquartered in Shinjuku, Tokyo, has initiated the Wan x TWO Campaign. This collaborative effort encourages dog lovers nationwide to come together to double their contributions towards filling the bellies and hearts of rescue dogs. The campaign kicks off on December 12, designated as Rescue Dogs and Cats Day, and features the sale of a special charity item: a foldable food bowl.

Purpose of the Campaign

The key focus of the Wan x TWO Campaign is to raise awareness and funds for rescue animals. As participants purchase the foldable food bowl along with CoCo Gourmet ready-to-eat meal packs, Biophilia will match the number of purchased meal packs with an equal donation of meals to charitable organizations focused on animal welfare. This matching donation model amplifies the impact of customer contributions, ensuring that for every meal bought, a meal will be donated, ultimately benefiting more rescue dogs.

Significance of Rescue Dogs and Cats Day

Established to bring attention to the plight of rescue dogs and cats, December 12 aims to encourage more individuals to adopt animals as family members. The day seeks to educate the public about the serious issue of animal euthanasia and the vital role that adoption plays in combating this crisis. By participating in this campaign, customers not only improve the lives of their own pets but also lend a helping paw to those in need.

What is Matching Donation?

Matching donation is a beneficial practice whereby organizations or companies enhance private donations by matching them with an equivalent amount or a certain percentage. This approach significantly boosts the total amount donated, increasing the support directed towards the organizations involved. The Wan x TWO Campaign adopts this strategy to enhance its capability to assist rescue dogs, encouraging more people to help those who are most vulnerable.

A History of Compassion

Since its inception, Biophilia has prioritized animal welfare through various initiatives aimed at supporting rescue dogs and cats. Through earlier efforts, the company has donated approximately 70,000 packets of CoCo Gourmet and Miao Gourmet products to animal welfare organizations from February 22, 2021 to May 20, 2025. These initiatives aimed to both emphasize the importance of high-quality nutrition for these animals and mitigate the problem of food waste by redirecting leftover food products to those in need.

How to Participate

The campaign encourages customers to choose from various options when purchasing the CoCo Gourmet Charity Food Bowl paired with either 2, 4, or 6 packets of ready-to-eat meals. For example, selecting a set of the charity food bowl along with 2 packets means that Biophilia will donate an additional 2 packets, resulting in a total contribution of 4 meal packets to rescue dogs.

Donation Process

1. Purchase the CoCo Gourmet Charity Food Bowl and the desired number of ready-to-eat meal packets.
2. For every meal packet purchased, Biophilia matches that donation, effectively doubling the impact of every customer's purchase.
3. Selected animal welfare organizations are designated as recipients of the donated meal packets, and the results will be shared via social media and official websites.

The charity bowl will be available for purchase from December 12 to December 25, 2025, with shipments beginning in late March 2026.

The Importance of Nourishment and Care

Rescue dogs often come from harsh environments and may suffer from health issues. Nourishing meals are essential for their recovery—both physical and emotional. High-quality food not only ensures nutritional needs are met but can also help build trust between the animal and its caretaker, easing the transition into a new life.

As quoted by Aiko Kojima, Director of the non-profit organization SORA, “The efforts of many have indeed decreased the number of animals euthanized, yet challenges persist, notably the lengthy stay of rescues in shelters. It is crucial that rescued dogs receive proper care and nutrition regardless of their remaining time in care.”

The Wan x TWO Campaign aims to bridge the gap between those who wish to help and the animals that need it by promoting a culture of kindness, empathy, and responsibility towards our furry friends.

Join the Cause

To learn more about the campaign, or to purchase the charity set, visit CoCo Gourmet's Official Site.
Together, we can make a profound difference in the lives of rescue dogs across the nation!

Together, let’s create a brighter future for our furry companions through the power of community support and compassion!