#USA #Listrak #Tervis #Drinkware #North Venice

Tervis Partners with Listrak

Tervis, a family-owned drinkware company celebrated across the nation since 1946, has made a significant leap in its marketing strategy by aligning with Listrak, a top-tier provider of cross-channel marketing automation tailored for retailers. This partnership aims to equip Tervis with Listrak's advanced AI-powered data platform, thereby consolidating fragmented customer information into a cohesive profile that enhances marketing efficacy.

The Tervis product line encompasses a variety of categories designed to suit different customer needs, including At-Home drinkware, On-the-Go options like traveling tumblers, and themed collections catering to diverse interests such as pop culture and seasonal motifs. By leveraging Listrak’s comprehensive platform, Tervis intends to create an integrated view of its customer base and engage them through hyper-personalized marketing campaigns across multiple channels, including email and SMS.

Listrak’s technology allows for the segmentation of customers into distinct groups based on predictive analytics, which enables Tervis to offer tailored product suggestions and timely content, ensuring communications resonate on an individual level. This sophisticated approach not only promotes higher engagement rates but is also expected to bolster customer loyalty, driving revenue growth compared to previous marketing tactics.

Amanda Pasko, Tervis’s eCommerce Director, expressed enthusiasm about this collaboration, stating that Listrak stood out among competitors due to its NextGen data capabilities and its role as an integral extension of the Tervis marketing team. She highlighted the professionalism of the Listrak team throughout the onboarding and implementation phases, reflecting their commitment to supporting Tervis’s marketing objectives.

In return, Listrak’s CEO Ross Kramer expressed excitement about partnering with such a historic brand. He indicated that the collaboration aims to refine Tervis’s communication strategies by offering personalized experiences—from customized tumblers reflecting a customer’s favorite sports team to home drinkware that complements personal aesthetics. This seamless experience is designed to foster connections between the customers and Tervis, further propelling business growth.

Founded by a family with a rich heritage of craftsmanship, Tervis has gained recognition for its high-quality drinkware, which is characterized by its durability, unique designs, and superior insulation features—all backed by a lifetime guarantee. Located in North Venice, Florida, Tervis continues to innovate and expand its offerings in the drinkware segment, assuring that it meets the diverse needs of its clientele while maintaining its commitment to quality and customer satisfaction.

On the other hand, Listrak is known as a leader in the retail technology sector. It delivers a comprehensive suite of marketing solutions, including email, text messaging, and push notifications, effectively enabling brands to connect with their customers in meaningful ways. By centralizing customer data within a unified platform, Listrak empowers its partners to foster enhanced engagement and long-lasting customer relationships.

In conclusion, the partnership between Tervis and Listrak marks a pivotal moment for the drinkware brand's marketing approach. By harnessing Listrak's technology, Tervis is poised to elevate its marketing efforts, promising a more connected, personalized consumer experience that reflects current digital marketing best practices.