#Japan #Tokyo #Giftee #Performance Media #PMN

Introduction

In a groundbreaking move to revolutionize promotional strategies, Gifty Inc. has announced the launch of its new platform, Performance Media Network (PMN), scheduled to go live on December 1, 2025. Based in Shinagawa, Tokyo, Gifty aims to cater specifically to manufacturers seeking to enhance their promotional campaigns through innovative online solutions. By leveraging digital gifts, PMN focuses on two critical aspects: effective announcement strategies and measurable purchase results.

What is Performance Media Network?

The Performance Media Network is designed as a promotional platform geared towards businesses and local governments utilizing Gifty's successful BtoC service called giftee for Business. The platform enables manufacturers to combine multiple consumer-oriented applications, facilitating widespread announcement actions across various channels. Through advanced AI-OCR (Optical Character Recognition) technology, PMN also provides purchase guarantee promotions, allowing for improved customer engagement.

Collaboration with WED Corporation

The development of PMN was a collaborative effort with WED Inc., another company based in Shibuya, Tokyo. Together, they created this platform to streamline the promotional process for manufacturers while reducing overall costs and improving operational efficiency. The partnership with WED is particularly vital as it emphasizes the importance of creating broad-reaching promotional campaigns that resonate with diverse consumer bases.

Addressing Industry Challenges

Since the launch of giftee for Business in 2016, Gifty has successfully addressed a range of promotional needs across various industries, amassing over 66,000 implementations. However, many manufacturers facing challenges in offline promotions, such as logistics, time management, and targeted outreach, prompted the need for a more streamlined solution. The traditional methods required considerable time to coordinate with retailers, making it difficult to measure the effectiveness of campaigns accurately.

The introduction of PMN aims to eliminate these obstacles by enabling manufacturers to set promotional targets, decide on reward points, and create promotional landing pages directly on the platform. This automated system reduces the friction that typically comes with offline promotions.

Innovative Features of PMN

One of the standout features of PMN is its AI-OCR capabilities, allowing for highly accurate receipt analysis. Participants can upload receipts from purchases of targeted products, which are then analyzed to determine eligibility for promotional rewards. This transforms the way promotions are run, making it not only easier for participants to join but also for manufacturers to track engagement and sales effectively.

Moreover, the platform supports flexible incentive designs, with a variety of promotional rewards, including unique points available in partner apps or Gifty’s product known as eraberu Pay®. These features make PMN an attractive option for both manufacturers and consumers alike.

Engaging Consumers through Media Partnerships

To promote engagement, consumers can access information through various media partner applications, ranging from expense management tools to recipe video platforms, such as Gotcha!mall, Zaim, and Delish Kitchen. By directing traffic through these familiar platforms, PMN can effectively reach its intended audience. After purchasing the promotional items at participating stores, consumers can follow through with their purchases by uploading their receipts, ultimately leading to the acquisition of rewards.

Future Developments and Vision

Gifty envisions continuously expanding the PMN's partnerships and features, anticipating that this platform will not only streamline promotional processes but also foster closer connections between consumers and manufacturers. As the demand for cross-promotional opportunities grows, Gifty aims to remain at the forefront, enhancing the user experience and ensuring effectiveness in promotional efforts.

In summary, Performance Media Network stands as a testament to Gifty's commitment to transforming business promotions into seamless, measurable, and engaging experiences for manufacturers and consumers alike. As it approaches its launch date, excitement builds for what promises to be a pioneering solution in the marketing landscape.

Conclusion

By integrating cutting-edge technology and innovative strategic partnerships, Gifty is set to redefine how businesses approach promotional campaigns. With the imminent release of PMN, the future of marketing strategies looks promising, paving the way for enhanced communication, effective promotion, and invaluable insights into purchase behaviors.