Celebrating 20 Years of Yakuza: The Belief Advertising Campaign by GEKI

As the iconic video game series 'Yakuza' reaches its two-decade milestone, a vibrant advertising campaign is set to spotlight its core values and enduring legacy. This campaign is entrusted to GEKI, a Tokyo-based branding company led by CEO Chikara Sakusabe. The promotional activities will take place in Shinjuku, one of Tokyo's busiest districts, through eye-catching graphics and visuals at the stations.

Campaign Overview

The advertising displays will run from January 5 to January 11, 2026, at two prominent locations: the Shinjuku Metro Super Premium Set and the Metro Concourse Vision, located in the Shinjuku Promenade. These exhibits aim to capture the attention of both longtime fans and new audiences.

About the Advertisements

The campaign will feature not only static graphics but also dynamic video content that emphasizes the themes of belief and aesthetics that Yakuza has championed over the years. This multimedia approach is designed to engage the public more deeply and stimulate dialogue around the significance of the franchise in today’s changing society.