AURAS Corporation's Stunning Introduction of ARENA 30
AURAS Corporation, based in Minato, Tokyo, has taken a giant leap in the home theater industry by introducing the Sonus faber 'ARENA 30', a high-end custom installation speaker, for the first time in Japan. This innovative product was showcased at the AURAS Residential Experience Center (AREC) in Roppongi, a space dedicated to enhancing residential audio-visual experiences.
The ARENA 30 is part of the Sonus faber custom install collection, designed as a large in-wall speaker. Its unique architectural integration allows it to blend seamlessly into the living space while delivering the exceptional musicality, expressive richness, and immersive scale that home theater enthusiasts crave. This product stands out by offering not just sound, but a transformative experience that complements modern living spaces.
In conjunction with the ARENA 30, the AREC features a state-of-the-art theater room equipped with a 204-inch cinemascope screen and a multi-channel Dolby Atmos system. Everything is meticulously integrated, including lighting, visuals, audio, and smart home controls, creating a new paradigm for residential entertainment that transcends the traditional concept of home theaters.
Designing Home Theaters as Space Experiences
The theater room at AREC serves a purpose beyond just movie watching. It represents a new frontier for entertainment in residential settings, where video, sound, lighting, interior design, and smart home control converge into a cohesive experience. AURAS views the home theater not as a mere