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Addressing the BtoB Marketing and IS Divide at the BtoB Breakthrough Summit

The upcoming BtoB Breakthrough Summit, scheduled for August 6, 2023, will dive deep into the critical relationship between marketing departments and inside sales in BtoB companies. This yearly conference serves not only as a space for networking but a platform that addresses the challenges and solutions pertaining to these two essential functions that are vital for business growth.

The Importance of Collaboration in BtoB

In many organizations, the disconnect between marketing and sales departments can lead to inconsistencies in goals, communication failures, and fragmented data. These fractures can precipitate inefficiencies that may harm deal quality, disrupt sales activities, and ultimately diminish customer experiences. The BtoB Breakthrough Summit aims to confront these long-standing obstacles head-on by promoting meaningful connections and sharing practical insights for optimizing collaboration between the marketing and inside sales teams.

Keynote Speaker and Sessions

WACUL's CEO, Yuki Kakiuchi, will be taking the stage as a keynote speaker, alongside Shino Abe, COO of Smartcamp, to discuss the theme: "Why do marketing and IS face divisions? How to overcome these challenges and maximize results through effective strategies?" Their talk will bring valuable perspectives fueled by real-life experiences, practical challenges encountered, and strategies that yielded tangible results.

The BtoB Breakthrough Summit will feature panel discussions that go beyond mere success stories, encouraging honest dialogue about the struggles faced and the iterative processes of collaboration. This emphasis on real-world insights differentiates this conference from others that might focus solely on service introductions. Participants are encouraged to walk away with actionable tips that they can apply to their organizations to strengthen collaboration.

Who Should Attend?

The summit is designed for professionals involved in marketing, inside sales, and other related fields. It promises to be a stimulating day packed with learning, networking opportunities, and immediate takeaways that can foster the next steps in attendees' organizational collaborations.

Event Details

• - Date: August 6, 2023, from 11:00 AM to 3:40 PM
• - WACUL's Presentation: 11:10 AM - 11:50 AM
• - Participation Fee: Free
• - Format: Online
• - Organizer: OPTEMO

For registration, please visit: BtoB Breakthrough Summit Registration

WACUL has established itself as a pioneering force in digital marketing, launched in 2010. Leveraging big data analytics and innovative technology, WACUL has developed tools that assist companies in optimizing marketing strategies. Among their flagship products is the AI Analyst tool, a powerful solution that automates the PDCA cycle in marketing—allowing marketers to focus on strategic tasks instead of getting bogged down in data management.

Strengths of WACUL

Collaborating with WACUL means gaining access to a wealth of data and expertise that can lead to effective marketing transformation. Having implemented 12,000+ strategies across 40,000 sites, WACUL’s insights are based on extensive experience, providing businesses with personalized strategies tailored to their needs. They also offer various other services, including comprehensive SEO support and the Marketer Agent platform that connects businesses with freelance digital talent.

Empowering BtoB professionals to unify their marketing and sales efforts will be crucial for navigating the future of BtoB interactions. The BtoB Breakthrough Summit represents a pivotal moment where innovative thinking and practical solutions converge to pave the way for enhanced collaboration and optimal results. Join us as we explore these frontiers together.